zeronomy.com

Zeronomy: the ongoing musings of Rob Leathern (@robleathern)

The ongoing musings of Rob Leathern (@robleathern). June 5, 2015. Middot; by robbo97. Middot; in Administrative. Last week I decided to leave the board of directors of Brand Networks, the company that acquired my startup, Optimal. The reason was fairly simple – being effective as a board member actually takes a fair bit of time. I…. Phrases to Absolutely Avoid at Work. April 4, 2015. Middot; by robbo97. Middot; in Corporate evolution. Medium Post: 16 Signs You Need to Kill a Product. January 30, 2015.

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Zeronomy: the ongoing musings of Rob Leathern (@robleathern) | zeronomy.com Reviews

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The ongoing musings of Rob Leathern (@robleathern). June 5, 2015. Middot; by robbo97. Middot; in Administrative. Last week I decided to leave the board of directors of Brand Networks, the company that acquired my startup, Optimal. The reason was fairly simple – being effective as a board member actually takes a fair bit of time. I…. Phrases to Absolutely Avoid at Work. April 4, 2015. Middot; by robbo97. Middot; in Corporate evolution. Medium Post: 16 Signs You Need to Kill a Product. January 30, 2015.

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2 clearing the decks

3 what is coralsea

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5 next →

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Zeronomy: the ongoing musings of Rob Leathern (@robleathern) | zeronomy.com Reviews

https://zeronomy.com

The ongoing musings of Rob Leathern (@robleathern). June 5, 2015. Middot; by robbo97. Middot; in Administrative. Last week I decided to leave the board of directors of Brand Networks, the company that acquired my startup, Optimal. The reason was fairly simple – being effective as a board member actually takes a fair bit of time. I…. Phrases to Absolutely Avoid at Work. April 4, 2015. Middot; by robbo97. Middot; in Corporate evolution. Medium Post: 16 Signs You Need to Kill a Product. January 30, 2015.

INTERNAL PAGES

zeronomy.com

1

Administrative

http://zeronomy.com/category/administrative

The ongoing musings of Rob Leathern (@robleathern). Where’s the consumer in all of this online ad stuff? September 21, 2009. Middot; by robbo97. Middot; in Administrative. I run a startup that has been building online ad optimization tools, a self-service ad buying system, integrating with various exchanges etc. etc. there’s a lot going on! But amidst all of the excitement and goings on in the…. Restarting Zeronomy: The Blog. August 24, 2009. Middot; by robbo97. Middot; in Administrative.

2

analytics

http://zeronomy.com/tag/analytics

The ongoing musings of Rob Leathern (@robleathern). You’ve Probably Got 5, 7 or 10 Secrets to Share. November 14, 2014. Middot; by robbo97. Middot; in writing. I did a quick search of text in page titles via Google, for “# secrets” to see how often people use the word “secrets” preceded by a number. I went from 1 secret out to 36 (written as a number)…. Masterful Marketing: my Netflix freebie and “Netflixed” by Gina Keating. October 20, 2012. Middot; by robbo97. Middot; in Silicon Valley. July 28, 2012.

3

ads

http://zeronomy.com/tag/ads

The ongoing musings of Rob Leathern (@robleathern). Read my recent posts on Medium Instead. November 23, 2015. Middot; by robbo97. Middot; in writing. I’ve enjoyed writing on the Medium platform and while I intend to keep this blog up for historical reference purposes, Medium will be the primary place to find what I’ve written. Here’s the link: https:/ medium.com/@robleathern/ I’ve been lucky enough to get…. What Digital Advertising Executives Really Mean…. July 6, 2014. Middot; by robbo97. July 15, 2013.

4

robbo97

http://zeronomy.com/author/zero1

The ongoing musings of Rob Leathern (@robleathern). Snake Oil: More Deceptive Ads That Revcontent Runs. March 15, 2016. Middot; by robbo97. Middot; in Affiliates. I’ve been less than complementary about the “Promoted Links” that are distributed on the web by companies like Revcontent. No secret, I’ve written extensively (including, specifically about this company) about how these bottom of the barrel offers create a downward spiral of too-good-to-be-true monetization…. December 5, 2015. Middot; by robbo97.

5

27 Business Insider Slideshows That Will Change Your Life

http://zeronomy.com/journalism-2/27-businessinsider-com-slideshows-that-will-change-your-life-or-not

The ongoing musings of Rob Leathern (@robleathern). 27 Business Insider Slideshows That Will Change Your Life. 27 Business Insider Slideshows That Will Change Your Life. January 3, 2015. Middot; by robbo97. Middot; in Journalism. The search query on Google is simply: “view as one page” site:businessinsider.com. The Air Force’s 2014 In Photos. Interesting Facts About Saudi Arabia. 30 Most Creative In Advertising Under 30 2015. Rich Kids Of Instagram Holiday Photos – Business Insider. Minecraft Creator Buy...

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adexchanger.com

AppNexus Abides As Mobile And Direct Deals Take Over | AdExchanger

http://adexchanger.com/platforms/appnexus-abides-as-mobile-and-direct-deals-take-over

On TV and Video. On TV and Video. DigitasLBi’s Head Of Programmatic Role Is About More Than Programmatic. Slow And Steady Gains, As Network Ad Blocker Shine Partners With African Telco. Spirit Aims For New Heights In The Airline Experience. From 'Chaos Monkeys' Author Garcia Martinez, An Insider's Unvarnished Take On Facebook's Ad Business. The Buy-Side Guide To Header Bidding. What Are Barter Agencies, And How Do They Tie Into The Transparency Debate? Inside Google’s Quest To Measure Conversions. VC inv...

adexchanger.com

Exchange Fraud Prevention Should Be Simple: Sellers, State Your Name | AdExchanger

http://adexchanger.com/data-driven-thinking/exchange-fraud-prevention-should-be-simple-sellers-state-your-name

On TV and Video. On TV and Video. DigitasLBi’s Head Of Programmatic Role Is About More Than Programmatic. Slow And Steady Gains, As Network Ad Blocker Shine Partners With African Telco. Spirit Aims For New Heights In The Airline Experience. From 'Chaos Monkeys' Author Garcia Martinez, An Insider's Unvarnished Take On Facebook's Ad Business. The Buy-Side Guide To Header Bidding. What Are Barter Agencies, And How Do They Tie Into The Transparency Debate? Inside Google’s Quest To Measure Conversions. The br...

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The ongoing musings of Rob Leathern (@robleathern). June 5, 2015. Middot; by robbo97. Middot; in Administrative. Last week I decided to leave the board of directors of Brand Networks, the company that acquired my startup, Optimal. The reason was fairly simple – being effective as a board member actually takes a fair bit of time. I…. Phrases to Absolutely Avoid at Work. April 4, 2015. Middot; by robbo97. Middot; in Corporate evolution. Medium Post: 16 Signs You Need to Kill a Product. January 30, 2015.

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