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Celebrity Endorsements Blog: Celebrity Endorsement: Is it really effective in the long run?
http://ilunchprstudentlondon.blogspot.com/2007/02/celebrity-endorsement-is-it-really.html
Discussions about the world of PR, marketing and advertising and the use of celebrity endorsements. Sunday, 18 February 2007. Celebrity Endorsement: Is it really effective in the long run? In the Hamish Pringle book, Celebrity Sells, an entire chapter is dedicated to the effectiveness of celebrity endorsements. An interesting excerpt reads,. Subscribe to: Post Comments (Atom). The Ubiquitous and Obvious Celebrity Endorsements. Celebrity Endorsments Gone Wrong. Introduction: the Era of Consent.
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Celebrity Endorsements Blog: February 2007
http://ilunchprstudentlondon.blogspot.com/2007_02_01_archive.html
Discussions about the world of PR, marketing and advertising and the use of celebrity endorsements. Sunday, 25 February 2007. The Ubiquitous and Obvious Celebrity Endorsements. 8220; All the consumer research shows that the public believes the reason celebrities do adverts is for the money,” says Hamish Pringle. If that happens, the impact for the brand will be a fraction of what if might have been. Friday, 23 February 2007. 8220; A recent survey of the effectiveness of celebrity endorsement found that 7...
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Celebrity Endorsements Blog: Celebrity Endorsments Gone Wrong
http://ilunchprstudentlondon.blogspot.com/2007/02/celebrity-endorsments-gone-wrong.html
Discussions about the world of PR, marketing and advertising and the use of celebrity endorsements. Thursday, 22 February 2007. Celebrity Endorsments Gone Wrong. The fact that some celebrity endorsements fall flat and get no response makes some questions whether they can really work and are really worth the tremendous costs. What are some examples of celebrity endorsements gone wrong? Kobe Bryant, NBA basketball player, is an example of how celebrity endorsement can go wrong. According to an article.
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Celebrity Endorsements Blog: "Celebrity Sells" by Hamish Pringle: A mini review
http://ilunchprstudentlondon.blogspot.com/2007/02/celebrity-sells-by-hamish-pringle-mini.html
Discussions about the world of PR, marketing and advertising and the use of celebrity endorsements. Thursday, 22 February 2007. Celebrity Sells" by Hamish Pringle: A mini review. Hamish Pringle’s book Celebrity Sells. Really delves into all aspects of celebrity endorsements. Should you even use a celebrity endorser? Subscribe to: Post Comments (Atom). The Ubiquitous and Obvious Celebrity Endorsements. Celebrity Endorsments Gone Wrong. Celebrity Sells by Hamish Pringle: A mini review.
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Celebrity Endorsements Blog: What's the point?
http://ilunchprstudentlondon.blogspot.com/2007/02/whats-point.html
Discussions about the world of PR, marketing and advertising and the use of celebrity endorsements. Friday, 23 February 2007. 8220; A recent survey of the effectiveness of celebrity endorsement found that 79% of British and American viewers said that celebrity endorsement had no effect on how valuable they think a product is. Then what is the point really? Isn’t one of the main reasons for celebrity endorsements that the celebrity adds value to the brand it promotes? Subscribe to: Post Comments (Atom).
ilunchprstudentlondon.blogspot.com
Celebrity Endorsements Blog: Introduction: the 'Era of Consent'
http://ilunchprstudentlondon.blogspot.com/2007/02/introduction-era-of-consent.html
Discussions about the world of PR, marketing and advertising and the use of celebrity endorsements. Monday, 12 February 2007. Introduction: the 'Era of Consent'. In his book, Celebrity Sells. Hamish Pringle discusses the ‘era of consent’. What does this mean? Celebrities are often used in ad and marketing campaigns, they endorse and promote products ranging from trainers to perfumes. In many cases they have proved instrumental in selling products. But does celebrity endorsement really work?