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Visit California – Year in Review 2015-2016

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Visit California – Year in Review 2015-2016 | yearinreview.visitcalifornia.com Reviews
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2 executive summary
3 breakthrough initiatives
4 global marketing
5 travel matters
6 country highlights
7 leadership
8 stay connected
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Country Highlights – Visit California

http://yearinreview.visitcalifornia.com/country-highlights

The allure of the California Dream reverberates across the world and Visit California invests heavily on behalf of the industry to draw travelers from around the globe. 2015 INTERNATIONAL SPENDING AND VISITATION. Visit California prioritized investments to dive deeper into key international markets that drive the most spending in California while exploring emerging markets with untapped potential. Visitors: 1.5 Million (2015p). Spend: $2.1 Billion (2015p). The United Kingdom continues to be a leading int...

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Breakthrough Initiatives – Visit California

http://yearinreview.visitcalifornia.com/breakthrough-initiatives

A NEW ERA FOR CALIFORNIA TOURISM. California’s travel and tourism industry has entered a golden age. The Dream Big Dividend doubled the state’s marketing budget to more than $100 million in FY15/16, providing the capital needed to amplify the California brand around the world. The results are delivering global impact on a scale that, until now, was only a dream. The China Sales and PR Mission included a VIP dinner at the Ritz Shanghai. Kevin Jorgeson speaks at the China Sales Mission VIP dinner. Anton Ec...

3

Global Marketing – Visit California

http://yearinreview.visitcalifornia.com/global-marketing

Visit California catapulted its marketing efforts in FY16/17, inspiring a bigger global audience than ever before. The Dream Big Dividend paves the way for deeper programs that speak to specific travelers, beckoning them to the Golden State. Yielding Gains for the Industry. Examining Visit California's marketing programs by audience consumers, media and travel trade brings results into focus. Global activity across paid, owned, earned and trade fueled desire for the California experience worldwide. Calif...

4

Leadership – Visit California

http://yearinreview.visitcalifornia.com/leaders

VISIT CALIFORNIA BOARD MEMBERS. Board members are travel and tourism industry leaders representing various regions and industry segments. They are elected by their peers or appointed to serve on behalf of the governor. As of June 2016). Vice Chair of Marketing. Managing Director, Montage Hotels and Resorts. Vice Chair of Operations. Chief Executive Officer, Martin Resorts, Inc. Chief Executive Officer, Ridgemont Hospitality. Governor's Office of Business and Economic Development. Avis Budget Group, Inc.

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Travel Matters – Visit California

http://yearinreview.visitcalifornia.com/travel-matters

California’s travel and tourism industry is a powerful force – one that enhances the lives of all Californians. Visit California expanded its outreach, making connections with key decision makers to emphasize the shareworthy idea that in California, travel matters. Tourism Matters to California. LOCAL AND STATE TAX REVENUE. The 2015 California Travel Impacts report includes statewide, county and regional data. National Travel And Tourism Week. Resolution establishes California Tourism Month. Jason Dunkel...

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Publications

http://industry.visitcalifornia.com/Publications

The marketing resource for. California Statistics and Trends. Visit California Ad Effectiveness and ROI. 183; South Korea. 183; United Kingdom. 183; United States. Visitors Guide Bulk Order Form. California Statistics and Trends. Visit California Ad Effectiveness and ROI. 183; South Korea. 183; United Kingdom. 183; United States. The FY14/15 Year in Review is here! Recap the industry's economic impact and Visit California's program highlights from the most recent fiscal year. Read Year in Review. Visit C...

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