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The Digestif by Wisey

The Digestif by Wisey. Tuesday, March 6, 2012. Social media is not maturing, marketers are just getting lazy in their application of it. In the last few months we've seen a couple of high profile brands not learn from those before them and subject themselves to the social media pisstake. They make a statement about their brand and the community takes them down, peg by peg. It's a game, it's over pretty quick and people don't hold their breath for the next one but they engage when it does. We all know Joh...

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The Digestif by Wisey | thedigestif.blogspot.com Reviews
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The Digestif by Wisey. Tuesday, March 6, 2012. Social media is not maturing, marketers are just getting lazy in their application of it. In the last few months we've seen a couple of high profile brands not learn from those before them and subject themselves to the social media pisstake. They make a statement about their brand and the community takes them down, peg by peg. It's a game, it's over pretty quick and people don't hold their breath for the next one but they engage when it does. We all know Joh...
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The Digestif by Wisey | thedigestif.blogspot.com Reviews

https://thedigestif.blogspot.com

The Digestif by Wisey. Tuesday, March 6, 2012. Social media is not maturing, marketers are just getting lazy in their application of it. In the last few months we've seen a couple of high profile brands not learn from those before them and subject themselves to the social media pisstake. They make a statement about their brand and the community takes them down, peg by peg. It's a game, it's over pretty quick and people don't hold their breath for the next one but they engage when it does. We all know Joh...

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thedigestif.blogspot.com thedigestif.blogspot.com
1

The Digestif by Wisey: March 2012

http://thedigestif.blogspot.com/2012_03_01_archive.html

The Digestif by Wisey. Tuesday, March 6, 2012. Social media is not maturing, marketers are just getting lazy in their application of it. In the last few months we've seen a couple of high profile brands not learn from those before them and subject themselves to the social media pisstake. They make a statement about their brand and the community takes them down, peg by peg. It's a game, it's over pretty quick and people don't hold their breath for the next one but they engage when it does.

2

The Digestif by Wisey: The Top ten cliches in Social Media Presentations

http://thedigestif.blogspot.com/2011/06/top-ten-cliches-in-social-media.html

The Digestif by Wisey. Monday, June 27, 2011. The Top ten cliches in Social Media Presentations. This post is dedicated to. Because it's full of piss and vinegar, like him! 10 Any mentions of the long tail, differences between traditional and new media, one-to-one v one-to-many. That Chris Anderson Long Tail article was written in 2004, 7 years ago! And it came from something Clay Shirky wrote in 2003 ( source. 9 Earned v Paid v Owned media. 8 Using that image of all the social media platforms. It might,...

3

The Digestif by Wisey: The rise of #dickileaks and a girl wanting to be a star

http://thedigestif.blogspot.com/2010/12/rise-of-dickileaks-and-girl-wanting-to.html

The Digestif by Wisey. Thursday, December 23, 2010. The rise of #dickileaks and a girl wanting to be a star. This post appears on my company's blog. The latest social media fiasco is more than just the exposure of AFL players. Listening, reading and watching the actions of the girl in question, who appears to be @its k isabella. Now @its k isabellas. Her twitter account only started in March, there were allegations of falling pregnant to a Saints player in May ( here. 1:06 PM Aug 23rd. Fri Nov 19 2010 21...

4

The Digestif by Wisey: September 2009

http://thedigestif.blogspot.com/2009_09_01_archive.html

The Digestif by Wisey. Wednesday, September 30, 2009. 2 obsessions that have me bamboozled. 1 Usage of the movie Downfall in the mocking of any advertising scenario. Well, I think Mr. Did it first with the Age of Conversation. He got lots of backlash, really for no reason. He started a trend. There was something recently with George Parker and Enfatico's actual downfall. And then there is this lovely shot at iSnack2.0. Great writing, really solid. 2 The dancing Flashmob. What is the deal with this? They ...

5

The Digestif by Wisey: How new media is changing celebrity: Comparing @CharlieSheen with @its_k_isabellas

http://thedigestif.blogspot.com/2011/03/how-new-media-is-changing-celebrity.html

The Digestif by Wisey. Wednesday, March 16, 2011. How new media is changing celebrity: Comparing @CharlieSheen with @its k isabellas. This post appears on my company's blog. The western world has a love affair with the notion of celebrity. A fabricated culture which skyrocketed when business realised they could make money off mostly beautiful people with fictional lives. The introduction of publications like People Magazine. Shows like Entertainment Tonight. Distributors such as TMZ. The gossip industry ...

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runningincircleswithscissors.blogspot.com runningincircleswithscissors.blogspot.com

Running In Circles With Scissors: January 2013

http://runningincircleswithscissors.blogspot.com/2013_01_01_archive.html

Thursday, January 3, 2013. B2People: Humanly Relevant Marketing. This is a repost of the latest article. I wrote for Forbes on the idea of B2People. We should no longer look at communications purely from a B2B, B2C or B2G angle. It is now B2People. So, what is B2People? What is keeping them up at night? What is important for them to feel successful? What are they feeling about their industry, about our product, about the cultural climate? How can we shift these perceptions in a meaningful way? B2People i...

runningincircleswithscissors.blogspot.com runningincircleswithscissors.blogspot.com

Running In Circles With Scissors: Harnessing the Power of the Collaborative Economy

http://runningincircleswithscissors.blogspot.com/2013/12/harnessing-power-of-collaborative.html

Thursday, December 19, 2013. Harnessing the Power of the Collaborative Economy. This article is a repost of an article I wrote for Tribal Worldwide's Smoke Signals. While technology is often thought of in terms of benefitting the individual, a recent rise of the collaborative economy landscape is changing things. Now, the greater issue is not just about the individual, but the benefit to the greater community. And Open Architecture app. But, it does not stop with ideation. As our ideas around consumption...

blog.thunderfactory.com blog.thunderfactory.com

Idea Driven Marketing » Idea Driven Marketing

http://blog.thunderfactory.com/category/idea-driven-marketing

Back to THUNDERFACTORY.com. Archive for the 'Idea Driven Marketing' Category. Harnessing the True Power of Social Media in Marketing. Published by Patrick Di Chiro. Under Idea Driven Marketing. Read the Full Post. Bob Garfield Goes Rogue on Social Media ROI. Published by Patrick Di Chiro. Under Idea Driven Marketing. Read the Full Post. A Strategy for Renewal: Focus on Enhancing Your Energy! Published by Patrick Di Chiro. Under Idea Driven Marketing. A dear friend gave me some good advice recently. S...

blog.thunderfactory.com blog.thunderfactory.com

Idea Driven Marketing » Detroit Rises Like a Phoenix

http://blog.thunderfactory.com/detroit-rises-like-a-phoenix

Back to THUNDERFACTORY.com. Detroit Rises Like a Phoenix. Published by Patrick Di Chiro. At 11:13 am under Idea Driven Marketing. The news of Detroit’s demise certainly was premature. Like the mythical Phoenix rising from the ashes, Detroit has been pulling itself out of its death spiral to show the world what it’s really made of. Then there was the positive news about new new-age manufacturing jobs being created in the Detroit area. The jobs are with a growing ecosystem of green manufacturers in the...

blog.thunderfactory.com blog.thunderfactory.com

Idea Driven Marketing » Bob Garfield Goes Rogue on Social Media ROI

http://blog.thunderfactory.com/bob-garfield-goes-rogue-on-social-media-roi

Back to THUNDERFACTORY.com. Bob Garfield Goes Rogue on Social Media ROI. Published by Patrick Di Chiro. At 3:42 am under Idea Driven Marketing. Love him or can’t stand him, media and marketing critic Bob Garfield. Always tells like like it is (or, at least as he sees it). I have always been a fan of Garfield’s candor in his media and advertising industry criticism. His recent trenchant commentary on MediaPost is consistent with all of that. The Throne Behind The Power. Erica Barth, vice president product...

blog.thunderfactory.com blog.thunderfactory.com

Idea Driven Marketing » Patrick Di Chiro

http://blog.thunderfactory.com/author/patrick-di-chiro

Back to THUNDERFACTORY.com. About: Patrick Di Chiro. Posts by Patrick Di Chiro:. Harnessing the True Power of Social Media in Marketing. Bob Garfield Goes Rogue on Social Media ROI. A Strategy for Renewal: Focus on Enhancing Your Energy! Today Show Gets Real and Re-Signs Matt Lauer. Volvo Risks ‘Safe’ Brand Promise to Be Cool. The Rise of Content Marketing. Grading Another Super Bowl Event. Steve Jobs: The da Vinci of Our Time. Detroit Rises Like a Phoenix. Can Apple Stay On Top Without Jobs?

blog.thunderfactory.com blog.thunderfactory.com

Idea Driven Marketing » A Strategy for Renewal: Focus on Enhancing Your Energy!

http://blog.thunderfactory.com/a-strategy-of-renewal-focus-on-enhancing-your-energy

Back to THUNDERFACTORY.com. A Strategy for Renewal: Focus on Enhancing Your Energy! Published by Patrick Di Chiro. At 7:31 pm under Idea Driven Marketing. A dear friend gave me some good advice recently. She advised me thusly: ”Focus your life on those things, activities and especially people that give you energy. Cut out the things that sap your energy.”. Because I let various kinds of stuff – and most definitely people — dilute and steal my “energy.”. Create — When you create things, the energy j...

blog.thunderfactory.com blog.thunderfactory.com

Idea Driven Marketing » Volvo Risks ‘Safe’ Brand Promise to Be Cool

http://blog.thunderfactory.com/volvo-risks-safe-brand-promise-to-be-cool

Back to THUNDERFACTORY.com. Volvo Risks ‘Safe’ Brand Promise to Be Cool. Published by Patrick Di Chiro. At 9:33 pm under Idea Driven Marketing. Just as “Linsanity” seems to be waning, Volvo debuts its first new full page ad in the NY Times today to tout its big new endorsement deal with the NY Knicks wunderkind Jeremy Lin. Lin will probably help Volvo with Chinese (and probably other Asians) buyers in China, and to a lesser degree in the US. The company’s snazzy new designs should help, too&#46...Volvo i...

blog.thunderfactory.com blog.thunderfactory.com

Idea Driven Marketing » Steve Jobs: The da Vinci of Our Time

http://blog.thunderfactory.com/steve-jobs-the-da-vinci-of-our-time

Back to THUNDERFACTORY.com. Steve Jobs: The da Vinci of Our Time. Published by Patrick Di Chiro. At 8:22 am under Idea Driven Marketing. So much has already been written about Steve Jobs as a business, design, and technology visionary. The commentary has focused on how he saw a dazzling digital future, and created it for every consumer to live and enjoy. And also how he changed the world in so many ways. Steve Jobs, RIP. Comments are closed at this time. Bob Garfield Goes Rogue on Social Media ROI.

threexthree.wordpress.com threexthree.wordpress.com

Team Red in the house | threexthree

https://threexthree.wordpress.com/2008/09/17/team-red-in-the-house

Offsite with Team White →. Team Red in the house. September 17, 2008. So we have done a full rotation of 3×3 and whilst we need to have a full wrap up of the whole shebang thus far, we thought it would be good to start with regular a “match report”. These will be done weekly (preferably the next day). But hey this is the first one so give me a break. First up it’s Team Red. It’s always a quality production from the illustrious and ever pre. Music, sweet, sweet music. In the digital world. 8220;He got mon...

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The Digestif by Wisey. Tuesday, March 6, 2012. Social media is not maturing, marketers are just getting lazy in their application of it. In the last few months we've seen a couple of high profile brands not learn from those before them and subject themselves to the social media pisstake. They make a statement about their brand and the community takes them down, peg by peg. It's a game, it's over pretty quick and people don't hold their breath for the next one but they engage when it does. We all know Joh...

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