the-interactive-marketer.com the-interactive-marketer.com

the-interactive-marketer.com

Interactive Marketer

Every Marketer is a Digital Marketer. I think the role of the Chief Digital Officer is going to be dead soon. The reason I feel this is that Digital was a role which had to be brought up as a channel independently. But today, with the advent of Social and Devices, there is power in the hands of people. These are customers, both Internal and External. Are we giving the best Consumer experience? When brands successfully provide immediate gratification, there are reactions on the digital medium. Now lets fl...

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Interactive Marketer | the-interactive-marketer.com Reviews
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Every Marketer is a Digital Marketer. I think the role of the Chief Digital Officer is going to be dead soon. The reason I feel this is that Digital was a role which had to be brought up as a channel independently. But today, with the advent of Social and Devices, there is power in the hands of people. These are customers, both Internal and External. Are we giving the best Consumer experience? When brands successfully provide immediate gratification, there are reactions on the digital medium. Now lets fl...
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2 perspectives
3 in short
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Interactive Marketer | the-interactive-marketer.com Reviews

https://the-interactive-marketer.com

Every Marketer is a Digital Marketer. I think the role of the Chief Digital Officer is going to be dead soon. The reason I feel this is that Digital was a role which had to be brought up as a channel independently. But today, with the advent of Social and Devices, there is power in the hands of people. These are customers, both Internal and External. Are we giving the best Consumer experience? When brands successfully provide immediate gratification, there are reactions on the digital medium. Now lets fl...

INTERNAL PAGES

the-interactive-marketer.com the-interactive-marketer.com
1

Interactive Marketer: About

http://www.the-interactive-marketer.com/p/about-me.html

Traditionally Marketing was predominantly limited to "demand generation". Over the years, we have seen that the scope has widened and now, there is a larger belief in the term Marketing. This belief lies in one single word - Interaction! Yes, Marketing has grown many fold and is now more interactive than ever before. Allow me to use a famous quote - with great power comes great responsibility. Aim is to bring a fresh angle to the interactive marketing of Brands to Consumers! Hence, my Career belief is :.

2

Interactive Marketer: 3G & Digital Marketing scenario

http://www.the-interactive-marketer.com/2010/12/indias-digital-marketing-scenario.html

3G and Digital Marketing scenario. India is poised to grow Digitally with the advent of 3G around the corner. We have recently seen launches of umteen no. of smartphones from manufacturers unheard of like Huawei! Even the imported but branded chinese handset manufacturers have entered the competition. So things are heating up. Then, is it that Apps shall replace websites? Apps available for iPhone, Android, Symbian are now a mass-market product like FMCG marketed to users in sachets!

3

Interactive Marketer: Digital in Health and Wellness industry- An Opportunity

http://www.the-interactive-marketer.com/2011/02/health-in-digital-opportunity.html

Digital in Health and Wellness industry- An Opportunity. Growing importance of Health in India. As per a recent study conducted by the Tata Strategic Management Group ( TSMG ) , the size of the Health and Wellness market is estimated to be around Rs.10,500 crs ( 2010 ). This is estimated to grow to a whopping Rs.55,000 crs in the next 5 years ie by 2015. This growth, i believe is supported by multiple factors. Lets take FMCG for example :. Sample FMCG Contribution 2010. Violated FDA advertising rules in ...

4

Interactive Marketer: Digital and Healthcare industry

http://www.the-interactive-marketer.com/2010/08/health-web.html

Digital and Healthcare industry. In continuation from here. The Indian Healthcare Industry :. According to a report by Frost and Sullivan , the Indian Healthcare Industry has grown @ 20% CAGR in the past few years. The major contributors to this growth have been Pharma Generic and OTC drugs alongwith growing demand for Devices. Overall, the government policy has been favourable to a good extend for areas like Research and Contract Manufacturing in India. The Indian Internet scene :. These websites have a...

5

Interactive Marketer: In Short

http://www.the-interactive-marketer.com/p/in-short.html

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Every Marketer is a Digital Marketer. I think the role of the Chief Digital Officer is going to be dead soon. The reason I feel this is that Digital was a role which had to be brought up as a channel independently. But today, with the advent of Social and Devices, there is power in the hands of people. These are customers, both Internal and External. Are we giving the best Consumer experience? When brands successfully provide immediate gratification, there are reactions on the digital medium. Now lets fl...

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