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RP — Rob Peart

The newsletter is basically a run-down of the best 5 things I’ve seen/read/heard all week. Helping Unilever see old brands in a new light. A service for self-publishers. Concept store for COS. A compendium of old and new material from Rory Sutherland. A poster explaining the role of the online department at Channel 4. The 2010 Channel 4 annual report. A website for local London record label Darwin Records. Promo book for the new Converse Chuck '70. Three years worth of print material for CSM. Week 14, 20...

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RP — Rob Peart | robpeart.com Reviews
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The newsletter is basically a run-down of the best 5 things I’ve seen/read/heard all week. Helping Unilever see old brands in a new light. A service for self-publishers. Concept store for COS. A compendium of old and new material from Rory Sutherland. A poster explaining the role of the online department at Channel 4. The 2010 Channel 4 annual report. A website for local London record label Darwin Records. Promo book for the new Converse Chuck '70. Three years worth of print material for CSM. Week 14, 20...
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1 toggle navigation
2 rob peart
3 projects
4 a rudimentary toolkit
5 weeknotes
6 unilever
7 zineswap
8 the wiki man
9 channel 4
10 darwin records
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RP — Rob Peart | robpeart.com Reviews

https://robpeart.com

The newsletter is basically a run-down of the best 5 things I’ve seen/read/heard all week. Helping Unilever see old brands in a new light. A service for self-publishers. Concept store for COS. A compendium of old and new material from Rory Sutherland. A poster explaining the role of the online department at Channel 4. The 2010 Channel 4 annual report. A website for local London record label Darwin Records. Promo book for the new Converse Chuck '70. Three years worth of print material for CSM. Week 14, 20...

INTERNAL PAGES

robpeart.com robpeart.com
1

Future Content—RP

http://www.robpeart.com/futurecontent.html

In 2010 I found myself desperate to go to a conference about the future of content, but unable to afford the ticket. I approached the organisers with a proposal to document the event as a book that would act as a historical record of the topics being discussed on the day, with commissioned essays reflecting on the common threads discussed.

2

Unilever—RP

http://www.robpeart.com/unilever.html

Seeing old brands in a new light. Unilever own a ton of iconic brands: Marmite. Hellmann’s. Lynx. They’re ubiquitous. Mundane, even. Challenged with helping people fall back in love with Unilever brands, we found that they already were. But for unexpected reasons. Persil Lilo by Studio Swine. Domestos Drawing Machine by La Bolleur. Axe Air-Horn by Oak Studio. Hellmann's Dumbbells by Lernert and Sander. The graphic identity uses elements from product logos and packaging. Having fun with an air-horn.

3

Zineswap—RP

http://www.robpeart.com/zineswap.html

Supporting a global subculture. Is a service. Zine-makers all over the world can use Zineswap to trade zines with one another, serendipitously no-one ever knows what they’ll get back in the post when they chose to trade their zines. It is a personal project, and born out of a love of zines and a DIY ethos, so I explain it slightly differently to the other projects. The zines that lived under the bed. Having never offered any kind of service before, we naively began putting the word out, not sure what kin...

4

Cymbals—RP

http://www.robpeart.com/cymbals.html

Artwork for What Eternity, a 7" single from Cymbals. The band supplied me with a photo taken while on a road trip in the US. The photo seemed a bit lacking when seen against the backdrop of their music, so it was used as a jump off for something a bit weirder. At first I explored doing something with the image alone, but it just didn't have the right energy. Then I started running the type through a program in Processing to warp and distort it. Finally we're getting somewhere.

5

Central Saint Martins—RP

http://www.robpeart.com/CSM.html

Showing action, energy and creativity. With art direction centred around the energy and dynamism of the hands-on learning process, over three years I was involved in creating, directing and designing compelling imagery and editorial for the prospectus and short-course material at CSM. Completed whilst at Praline.

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LINKS TO THIS WEBSITE

idealstudio.represent.uk.com idealstudio.represent.uk.com

The Ideal Studio - Rob Peart

http://idealstudio.represent.uk.com/studios/11

Editor Rob Alderson, Its Nice That. Design and website Hyperkit. 1st Floor, 5 Back Hill. Rob Peart is a freelance designer and art director who’s worked at Praline, INT Works and NB Studio among others. Giving creatives the right support. It really helps to know you have the time to indulge in some open-ended creativity, instead of having to worry about producing stuff all the time. Physical spaces not being too important. How a good atmosphere can help. If you can turn colleagues into friends, go for be...

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RP — Rob Peart

The newsletter is basically a run-down of the best 5 things I’ve seen/read/heard all week. Helping Unilever see old brands in a new light. A service for self-publishers. Concept store for COS. A compendium of old and new material from Rory Sutherland. A poster explaining the role of the online department at Channel 4. The 2010 Channel 4 annual report. A website for local London record label Darwin Records. Promo book for the new Converse Chuck '70. Three years worth of print material for CSM. Week 14, 20...

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