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Ask Mr. Marketing » Email marketing
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Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Archive for Email marketing. August 19, 2016. Mrmarketing / No comments. Over the past 30 years I’ve noticed that most non-designers rely on a single typeface for all their ads and online presence. Their stuff looks consistently. Other folks use a dozen fonts in a single brochure, ad, or website. Since two typefaces are usually enough, their results look jumbled. Typefaces include italics, differing weights and sizes, and condensed versions.
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Ask Mr. Marketing » direct marketing
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Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Archive for direct marketing. August 19, 2016. Mrmarketing / No comments. Over the past 30 years I’ve noticed that most non-designers rely on a single typeface for all their ads and online presence. Their stuff looks consistently. Other folks use a dozen fonts in a single brochure, ad, or website. Since two typefaces are usually enough, their results look jumbled. Typefaces include italics, differing weights and sizes, and condensed versions.
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Ask Mr. Marketing » consumer marketing
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Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Archive for consumer marketing. Are you reading the room properly? August 12, 2016. Mrmarketing / No comments. My bride and I recently borrowed a friend’s timeshare. The location was nice and the facilities adequate, yet we knew there’s be a sales pitch the moment we announced we weren’t owners. Checking in, we heard of the many benefits of ownership. Then we were offered a free breakfast, an AMEX gift card, and a vacation. But it’s also impo...
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Ask Mr. Marketing » B2B Marketing
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Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Archive for B2B Marketing. The Party Starts at 6pm. August 1, 2016. Mrmarketing / No comments. By now you’ve determined what a party animal I am. For years my articles have been littered with confetti, exotic travel, and the detritus of good times. So it’s probably no surprise that I cracked open the bubbly yesterday to celebrate the 10th anniversary of this column. Time flies when you’re having fun. Or how putting call-outs announcing milest...
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Ask Mr. Marketing » business plans
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Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Archive for business plans. The Party Starts at 6pm. August 1, 2016. Mrmarketing / No comments. By now you’ve determined what a party animal I am. For years my articles have been littered with confetti, exotic travel, and the detritus of good times. So it’s probably no surprise that I cracked open the bubbly yesterday to celebrate the 10th anniversary of this column. Time flies when you’re having fun. Or how putting call-outs announcing miles...
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Ask Mr. Marketing » budgets
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Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Mai Tais make more profitable ads. March 11, 2016. Mrmarketing / No comments. I’m sitting in Waikoloa Village on the big island of Hawaii, listening to Pandora and waiting for the day to begin. I just heard an ad for Unicorn Jewelry. Only Unicorn isn’t in the 50th state, and odds are I’ll forget the ad by the time I return to Rancho Bernardo. Regardless of whether you advertise on Pandora, your business may also be missing marketing opportuni...
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Ask Mr. Marketing » Customer relations
http://www.askmrmarketing.com/blog1/category/customer-relations
Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Archive for Customer relations. Are you reading the room properly? August 12, 2016. Mrmarketing / No comments. My bride and I recently borrowed a friend’s timeshare. The location was nice and the facilities adequate, yet we knew there’s be a sales pitch the moment we announced we weren’t owners. Checking in, we heard of the many benefits of ownership. Then we were offered a free breakfast, an AMEX gift card, and a vacation. But it’s also impo...
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Ask Mr. Marketing » customer service
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Ask Mr. Marketing. About Mr. Marketing. Contact Mr. Marketing. Archive for customer service. Kindly stop screaming in my ear. June 3, 2016. Mrmarketing / No comments. Working from a home office demands I regularly venture out to acquire fresh. Ideas and meet new people. Last week I found myself at Starbucks writing a proposal. Two coyote pups sat in the corner, howling. Okay, they weren’t really coyotesjust little boys pretendingbut the effect was equally chilling on my new business efforts. Perhaps it’s...
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