Addressing the needs of existing customers requires a different mentality and different actions than marketing to new buyers.
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Marketing Transformed | A companion blog for marketers making transformation masterpieces | marketing-transformed.com Reviews
https://marketing-transformed.com
Addressing the needs of existing customers requires a different mentality and different actions than marketing to new buyers.
marketing-transformed.com
Getting Airborne with Agile | Marketing Transformed
http://marketing-transformed.com/2016/11/25/getting-airborne-wtih-agile
A companion blog for marketers making transformation masterpieces. Getting Airborne with Agile. Getting Airborne with Agile. November 25, 2016. November 28, 2016. A colleague had previously asked me about using the Agile process in marketing. Some of the issues of translating Agile to non-software development teams impact software development teams as well but some I think is especially important to address are below:. Until its sized correctly. I’ve never actually seen or know of anyone using Trello for...
Pamela Sufi | Marketing Transformed
http://marketing-transformed.com/author/pam
A companion blog for marketers making transformation masterpieces. Once Upon a Time. March 3, 2017. March 7, 2017. One major trend that many organizations are integrating into their marketing transformations is a deeper focus on storytelling. February 24, 2017. February 27, 2017. Transformation towards account-based marketing needs to include unique marketing plans, personalization, and building a trusted relationship with the account. February 17, 2017. February 27, 2017. More Than Just Money, pt. 2.
Creating Content Buyers Want | Marketing Transformed
http://marketing-transformed.com/2016/12/30/creating-content-buyers-want
A companion blog for marketers making transformation masterpieces. Creating Content Buyers Want. Creating Content Buyers Want. December 30, 2016. January 7, 2017. We’ve talked about how important it is to build a process for creating content. Another major vein of questions is related to trying to understand the role of data and content. The answers to both types of questions are related, and should be addressed as part of your marketing transformation. Tailor Based on Ongoing Basis. Test, Test, Test.
Two Unique Styles | Marketing Transformed
http://marketing-transformed.com/2017/01/06/two-unique-styles
A companion blog for marketers making transformation masterpieces. January 6, 2017. February 9, 2017. We’ve talked about the value of retaining customers rather than acquiring new ones. We’ve also talked the need to support customers past the Purchasing stage. Of the buying cycle and how their needs change over time. Personas are great for helping target your efforts towards new buyers. They can also help you understand how to support customers across the other stages of the buying cycle. Another...How c...
Take Me On a Trip | Marketing Transformed
http://marketing-transformed.com/2016/03/11/take-me-on-a-trip
A companion blog for marketers making transformation masterpieces. Take Me On a Trip. Take Me On a Trip. March 11, 2016. September 26, 2016. Customer journey mapping allows organizations to better understand what the process of interacting with a brand is like:. From the customer’s perspective. Across multiple types of interactions. In a visual format. Organizations have had with this technique in key metrics, many organizations use this technique and its related elements (such as using personas. This ma...
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Your ultimate source for marketing metamorphosis. The Seven Stages of Marketing Transformation. There are seven steps to achieving Marketing Transformation. Every step must be mastered before proceeding to the next step along your transformation journey. There are no shortcuts, only hard work and dedication will yield the results you seek. Want to know more? Let's connect and collaborate. Ask yourself the following questions:. What is needed to completely understand the marketplace? What is the right mar...
Marketing Transformed | A companion blog for marketers making transformation masterpieces
A companion blog for marketers making transformation masterpieces. January 6, 2017. January 9, 2017. Addressing the needs of existing customers requires a different mentality and different actions than marketing to new buyers, just like building different styles of architecture require different styles of carpentry, wiring, and so on. Creating Content Buyers Want. December 30, 2016. January 7, 2017. December 23, 2016. December 25, 2016. Reading the Tea Leaves. December 16, 2016. December 16, 2016. Transl...
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Online and offline marketing news. Friday, October 31, 2008. Six Keys to a Viral Message that Sticks - Part One - Search Engine Guide Blog. Six Keys to a Viral Message that Sticks - Part One - Search Engine Guide Blog. Great "quote by Frenchman Antoine de Saint-Exupery that explains the 'perfect' simplistic design. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.'. Enter your search terms. Posted by Jen @ 1:39 AM. To increase ...
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