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MarketAcuity's focus groups deliver your customer's voice

MarketAcuity provides strategic marketing and consulting services that help technology companies listen to - and hear - the voice of their customers. Our customer focus groups are proven qualitative research tools that helps software developers improve their products and strengthen customer relationships.

http://www.marketacuity.com/

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MarketAcuity, LLC

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MarketAcuity, LLC

Sam Bayer

11905 Ap●●●●●●●●Run East

Ra●●gh , NC, 27613

US

1.91●●●●7429
sa●●●●●●@marketacuity.com

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MarketAcuity's focus groups deliver your customer's voice | marketacuity.com Reviews
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MarketAcuity provides strategic marketing and consulting services that help technology companies listen to - and hear - the voice of their customers. Our customer focus groups are proven qualitative research tools that helps software developers improve their products and strengthen customer relationships.
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1 Agile
2 Agile Software Developemnt
3 Agile Project Management
4 Agile Solutions
5 Product Management
6 Software Software Product Management
7 Focus Groups
8 High Tech Focus Groups
9 Software launches
10 Strategic
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MarketAcuity's focus groups deliver your customer's voice | marketacuity.com Reviews

https://marketacuity.com

MarketAcuity provides strategic marketing and consulting services that help technology companies listen to - and hear - the voice of their customers. Our customer focus groups are proven qualitative research tools that helps software developers improve their products and strengthen customer relationships.

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marketacuity.com marketacuity.com
1

MarketAcuity

http://www.marketacuity.com/about_publications.html

Is Senior Consultant Sam Bayer's latest article for the Cutter Consortium IT Journal (Vol.19, No.7). In it, Sam discusses using customer focus groups (CFGs) to learn requirements, with some surprising results. Real business needs were uncovered not by extensive requirements definition before the event, but by first demonstrating a prototype and then working with the CFG to collect requirements. From the report cover:. Almost all of Sam's wisdom concerning the why and how of inserting customer focus group...

2

MarketAcuity's focus groups deliver your customer's voice

http://www.marketacuity.com/index.html

Cutter Consortium, your source for expert independent IT advice, has published Sam Bayer's article on Customer Focus Groups,. Successful software development hinges on accurate, user-focused requirements. But are the reams of requirements documents generated by hours of meetings really helping you, or just bogging you down? By using agile software development. A collaborative, prototype-driven solution. We're proud of the successes we've helped our clients. Achieve, and encourage you contact us.

3

MarketAcuity::Services

http://www.marketacuity.com/services.html

Brainstorming product ideas and features,. Developing the business case and securing funding for the project,. Managing the development,. Packaging the product,. Communicating the message,. Building a pipeline,. Closing the deals and. Fielding a profitable service organization that delivers the value,. Our value is in our independence, experience, unique approach, and dedication to excel. The following section of our web site gives you a glimpse of the ways in which we've delivered value to our customers.

4

MarketAcuity::About Us

http://www.marketacuity.com/about.html

We're a group of strategic thinkers – small in number but broad in reach. We have skills and experience in almost every aspect of software development and marketing. Our founding partners, Sam Bayer and Marty Chobot, met and worked together at Sapiens International during the mid-90's. Since then, each has built a successful consulting practice. Sam in product development and strategic marketing and Marty in marketing and communications.

5

MarketAcuity::Clients

http://www.marketacuity.com/clients.html

Here's a brief listing of our clients and their view of the value we provide. Sam's outside perspective, industry experience, and communication skills were invaluable as we wrestled to have our corporate message catch up to the value we were providing our customers. He quickly earned the respect, and trust, of the management team, and is on the top of my go to list as the need arises. Stephen Wiehe, President and CEO SciQuest. David Herron, Principal The David Consulting Group.

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MarketAcuity's focus groups deliver your customer's voice

Cutter Consortium, your source for expert independent IT advice, has published Sam Bayer's article on Customer Focus Groups,. Successful software development hinges on accurate, user-focused requirements. But are the reams of requirements documents generated by hours of meetings really helping you, or just bogging you down? By using agile software development. A collaborative, prototype-driven solution. We're proud of the successes we've helped our clients. Achieve, and encourage you contact us.

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