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Marketing Analytics – A blog about marketing, analytics and strategy

A blog about marketing, analytics and strategy. Scroll down to content. March 18, 2017. Recently I was writing a presentation for the global marketing lead of a Fortune 500 company. As I was writing, I kept thinking, keep it simple. The goal is not to speak for the entire meeting time but rather to engage in a dialogue. To do that, I plan to use half the time or less. Brevity forces me to refine my message and focus on what’s most important. Use pictures and stories to illuminate the data and the findings.

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Marketing Analytics – A blog about marketing, analytics and strategy | lynneharrold.com Reviews
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A blog about marketing, analytics and strategy. Scroll down to content. March 18, 2017. Recently I was writing a presentation for the global marketing lead of a Fortune 500 company. As I was writing, I kept thinking, keep it simple. The goal is not to speak for the entire meeting time but rather to engage in a dialogue. To do that, I plan to use half the time or less. Brevity forces me to refine my message and focus on what’s most important. Use pictures and stories to illuminate the data and the findings.
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Marketing Analytics – A blog about marketing, analytics and strategy | lynneharrold.com Reviews

https://lynneharrold.com

A blog about marketing, analytics and strategy. Scroll down to content. March 18, 2017. Recently I was writing a presentation for the global marketing lead of a Fortune 500 company. As I was writing, I kept thinking, keep it simple. The goal is not to speak for the entire meeting time but rather to engage in a dialogue. To do that, I plan to use half the time or less. Brevity forces me to refine my message and focus on what’s most important. Use pictures and stories to illuminate the data and the findings.

INTERNAL PAGES

lynneharrold.com lynneharrold.com
1

Marketing Analytics » Archive for email marketing

http://lynneharrold.com/tag/email-marketing

A blog about marketing, analytics and strategy. Posts Tagged “email marketing”. The direct marketing channel war revisited. These days the debate over direct mail versus email seems to be over. The conventional wisdom is that direct mail is too expensive and takes too long. If a retailer has had bad sales over the weekend, they want to take action now and not wait a month or two to get a direct mail piece delivered to their customers’ mailboxes. In addition, there is the question of whether email is alwa...

2

Marketing Analytics » Archive for Analytics

http://lynneharrold.com/tag/analytics

A blog about marketing, analytics and strategy. Posts Tagged “Analytics”. What are your crown jewels? A former colleague of mine always referred to his clients’ customer data as their crown jewels. He had a point. No one else knows as much about your customers’ behavior, attitudes, and preferences. If your customer data doesn’t seem valuable to you, imagine if your competitors had access to the very same information. What would they do with it? By Barbara Kingsolver which is the story of what happens to ...

3

Marketing Analytics » Archive for E-mail Marketing

http://lynneharrold.com/category/e-mail-marketing

A blog about marketing, analytics and strategy. Archive for the “E-mail Marketing” Category. Laquo; Previous Entries. Can you reach Millennials with email? Do Millennials engage with email? Everyone I know is trying to find the best strategy to reach Millennials. Is the right channel email or social? Do they need tailored content (e.g., user generated for authenticity or curated content that addresses their particular lifestage) to generate engagement? What offers would resonate most with them? Rather th...

4

Marketing Analytics » Archive for Correlation

http://lynneharrold.com/tag/correlation

A blog about marketing, analytics and strategy. Posts Tagged “Correlation”. One of the reasons I enjoy being a member of a book club is that I get introduced to books I would not have chosen myself. The current book club selection is Flight Behavior. The book before this one was A God in Ruins. I wonder what will be in the next book! For more information about me. Can you reach Millennials with email? What will a Chief Customer Intelligence Officer do? Team building is an art. On Quote of the day.

5

Marketing Analytics » Archive for Marketing

http://lynneharrold.com/category/marketing

A blog about marketing, analytics and strategy. Archive for the “Marketing” Category. Laquo; Previous Entries. 5 reasons why your next hire should be a Chief Customer Intelligence Officer. Have you heard the story of the blind men and the elephant? An integrated understanding of your customers and their journey with your company will enable you to up-sell and cross-sell effectively to them. 2 Reduce acquisition costs. 3 Enhance customer retention. Customers expect a coherent and consistent customer exper...

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Marketing Analytics – A blog about marketing, analytics and strategy

A blog about marketing, analytics and strategy. Scroll down to content. March 18, 2017. Recently I was writing a presentation for the global marketing lead of a Fortune 500 company. As I was writing, I kept thinking, keep it simple. The goal is not to speak for the entire meeting time but rather to engage in a dialogue. To do that, I plan to use half the time or less. Brevity forces me to refine my message and focus on what’s most important. Use pictures and stories to illuminate the data and the findings.

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Friday, July 24, 2009. Super-excited about what I learned to do in Lightroom class! New presentation for my photos from the family Cuba trip! You'll have to click the link and see a 3 slide slideshow so that they'll be big enough to see a little! Follow this link: http:/ lynnehart.zenfolio.com/p893192484/h121f87b2/slideshow. Let me know what you think! It was so easy I'm giddy! Saturday, July 18, 2009. El Caribe Tropical and Grace Hill in Old North St. Louis. Tuesday, June 30, 2009. The kiddos in Cuba!