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Executive Team | Leap Media Partners
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Leap Media Partners is comprised of former senior executives at major media companies and related firms with expertise in database and digital marketing, sales management, business operations, design and content development and change management. Tom Ratkovich, Managing Partner. Tom is a past president of the International Newsmedia Marketing Association’s North America Board of Directors, having served on that Board for seven years. He also served on INMA’s International Board for four years. James has ...
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Brand Development | Leap Media Partners
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Category Archives: Brand Development. 8220;Paper” is far from dead. July 29, 2013. Posted in Brand Development. Http:/ www.youtube.com/embed/V gOZDWQj3Q? Mass shooting in movie theatre places Aurora Sentinel at centre of world news. August 1, 2012. Posted in Brand Development. By Dawn McMullan, INMA senior editor. Read more: http:/ www.inma.org/modules/article/index.cfm? Is The Internet Killing Print? October 18, 2010. Posted in Brand Development. By Peter Preston for. Join 144 other followers.
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Strategy & Leadership | Leap Media Partners
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Category Archives: Strategy and Leadership. 8220;Paper” is far from dead. July 29, 2013. Posted in Brand Development. Http:/ www.youtube.com/embed/V gOZDWQj3Q? ERIE TIMES-NEWS PURSUES DATA-DRIVEN AUDIENCE MANAGEMENT. December 14, 2012. Castle Rock, CO, December 13, 2012. The Times Publishing Company, publishers of the Erie Times-News. Much of the investment in new technologies and related expertise that are driving transformation at major media conglomerates is beyond the financial capacity of less capit...
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Paid Content | Leap Media Partners
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Category Archives: Paid Content. Surviving In An Age Of Brand Fragmentation. October 14, 2010. Posted in Paid Content. For Neiman Journalism Lab. Earlier this week Gawker’s Hamilton Nolan wrote. Has little hope of capitalizing on the notoriety of Michael Hastings’ profile of Gen. Stanley McChrystal to increase newsstand sales and drive more subscriptions. Nolan argues that Rolling Stone, Esquire and Vanity Fair put out stories as Read More. IPad Expected to Maintain Position as Tablet Market Leader.
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Social Media | Leap Media Partners
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Category Archives: Social Media. 8220;Paper” is far from dead. July 29, 2013. Posted in Brand Development. Http:/ www.youtube.com/embed/V gOZDWQj3Q? Enter your email address to subscribe to this blog and receive notifications of new posts by email. Join 144 other followers. Association Free and Community Newspapers. Association of Alternative Newsweeklies. Reflections of a Newsosaur. Suburban Newspapers of America. The Future of the Newspaper. Blog at WordPress.com.
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Culture Change | Leap Media Partners
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Category Archives: Culture Change. 8220;Paper” is far from dead. July 29, 2013. Posted in Brand Development. Http:/ www.youtube.com/embed/V gOZDWQj3Q? Who Owns Newspaper Companies? March 8, 2011. Posted in Culture Change. Who owns America’s newspapers? In January, I detailed. How a hedge fund named Alden Global Capital. Which played a role in the shakeup at MediaNews Group. After noticing that Alden also owned. As of December 31, 3.91 percent of Gannett’s. J-Schools and Reality Media. December 10, 2010.
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Industry News | Leap Media Partners | Innovative Media Management
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Mass shooting in movie theatre places Aurora Sentinel at centre of world news. August 1, 2012. Posted in Brand Development. By Dawn McMullan, INMA senior editor. In the immediate aftermath of the shooting, the Aurora Sentinel’s Web site code was tweaked via iPhone screen shots to a vacationing staff member, gun show ads were pulled, and family members came in to answer the phones. Very quickly, staff learned about and reacted to its strengths and weaknesses. June 24, 2012. Posted in The ROUNDTABLE. John ...
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Consumers | Leap Media Partners
https://leapmediapartners.com/category/consumers
ERIE TIMES-NEWS PURSUES DATA-DRIVEN AUDIENCE MANAGEMENT. December 14, 2012. Castle Rock, CO, December 13, 2012. The Times Publishing Company, publishers of the Erie Times-News. Has engaged Leap Media Solutions (LMS) to develop and administer a data-driven, end-to-end audience management system designed specifically for newsmedia companies. The Times-News. LMS manages a comprehensive database/campaign management solution for coalition partners. That solution MAAX supports targeted, multichannel campai...
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The ROUNDTABLE | Leap Media Partners
https://leapmediapartners.com/category/the-roundtable
Category Archives: The ROUNDTABLE. ROUNDTABLE: Becoming A Data-Driven Audience Company. June 24, 2012. Posted in The ROUNDTABLE. Dick van Halsema, Managing Partner, MA Metrix. This session’s discussion will center on the powerful upside of becoming a ‘Data-Driven Audience Business’ and on identifying and overcoming common barriers faced today as media executives lead their companies into an increasingly-data-driven future. ROUNDTABLE: Reinventing the Community Publisher. June 22, 2012. June 20, 2012.