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If the product is the marketing, where is the user’s place? The Devialet Case - Greg from Paris
http://www.gregorypouy.com/2015/03/if-the-product-is-the-marketing-where-is-the-users-place-the-devialet-case
If the product is the marketing, where is the user’s place? It’s been a while since I wanted to address this question but didn’t took the time to do so. As I was discussing with Pierre Henri Samion. About the new Phantom by Devialet, I found out this was the perfect example. Therefore I’ve asked him to write about his experience. As he is a sound expert (he owns several recording studios, is a CMO for a soundbased start-up…) and a high level marketing professional, his point of view is very valuable.
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2 great case studies for Brand Communities: Nike and adidas - Greg from Paris
http://www.gregorypouy.com/2015/03/2-great-case-studies-for-brand-communities-nike-and-adidas
2 great case studies for Brand Communities: Nike and adidas. In 2009 when Facebook created brand pages, it was very smart to adopt the terms “fans” and “community”. These little 2 words partly explain the huge boom of the brand’s Facebook page . The social media had found the 2 words that marketers wanted to see In a nutshell, marketing for marketers. The result was a race for fans, and marketers who began to talk seriously about their fans and their communities. That I strongly recommend reading) and th...
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The main obstacle to digital transformation - Greg from Paris
http://www.gregorypouy.com/2015/02/the-main-obstacle-to-digital-transformation
The main obstacle to digital transformation. Whenever we think digital transformation, we naturally think marketing, communication, product development or retail. We generally try to figure out how to offer a seamless experience to our clients. Many fantastic models and matrices exist to help accomplish this. Nonetheless, through my various experiences with global groups and international brands, I have realized that the operational problem, as important as it may seem, isn’t the central issue. We have s...
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The Future Of The Luxury Shopping Experience - Greg from Paris
http://www.gregorypouy.com/2015/01/the-future-of-the-luxury-shopping-experience
The Future Of The Luxury Shopping Experience. This post was originally published on CMO.com. It is always very interesting to discuss about the future of retail, especially in the luxury industry. I’ve come across 2 types of people:. People who view Digital and Tradition as being in opposition, and therefore reject Digital. Whenever digital transformation is involved, it is very important to go back to the basics. Retail isn’t an exception to this rule. Multicanal for a frictionless world. Everything in ...
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Archives - Greg from Paris
http://www.gregorypouy.com/archives
How we think the customer experience must change. Whether you work in products or services, in B2B or B2C, McKinsey is formal; almost all exceptional business successes are based on the customer experience. Therefore, the customer experience is considered a strategic factor for virtually all companies. In theory, because in practice things are quite different. Customer service is dedicated to resolving the company’s problems, not the customer’s. Which luxury brands inspire the Gen Z the most? My mom is u...
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Music Archives - Greg from Paris
http://www.gregorypouy.com/category/music
My sunday music mood: Rodriguez. This week, I’ve launched my new blog (after 8 years being with Typepad I’ve moved to WordPress). It’s caused me some stress since I’ve been working hard on it but I’m very happy that people seems to enjoy it. However, I will consider the comments that have been made and this should evolve very fast hopefully. The english content should arrive very soon also and I will finally published post that I’ve kept by my side for such a long time. Social links – pavé EN.
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Must read presentations to show to your CMO for 2014 - Greg from Paris
http://www.gregorypouy.com/2014/12/must-read-presentations-to-show-to-your-cmo-for-2014
Must read presentations to show to your CMO for 2014. If marketers know very well how to use most social networks starting with Youtube and Instagram, they are still forgetting about Slideshare most of the time. I have to admit it is less straight forward for a marketer to play around with a powerpoint presentation…. Slideshare is a B2B tool but there are many ways to be creative within a presentation and Slideshare rank very well on Google. And B2B people are a target for many companies by the way.
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