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When Engineers Become Marketers: August 2011
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Tuesday, August 16, 2011. Overcoming the “Field of Dreams” approach. Through-out my 17 years of business development, I have seen many promising start-ups with great products fail. From my personal observations, I have determined that they fail most often due to lack of persistent sales. They assumed that if they built it, customers would come. Most of them ran their bank accounts dry before any significant business came their way. Once start-ups realized that no one was seeking them out, they increased ...
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When Engineers Become Marketers: What I learned from Beer Marketing
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Friday, December 24, 2010. What I learned from Beer Marketing. Back in 1971, beer marketing took a major turn. The problem with American beer was, it pretty much all tasted the same. That is before Sam Adams, pale ales or the other beers which are distinctly different than "old school" American beers like Bud and Miller. At one time, Miller beer promoted themselves as "The Champagne of Bottled Beer." This had something to do with the extra carbonation in Miller beer but it was also an attempt to prom...
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When Engineers Become Marketers: What I learned from working in a nuclear power plant...work boots
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Wednesday, April 27, 2011. What I learned from working in a nuclear power plant.work boots. I was warned to not get those cheap steel toed boots from Walmart. My shift will be from 6:00 PM to 6:00 AM. Twelve hours, 6 nights a week (with the potential of going to a full 7 day week) on a concrete floor. This is not a place for $70 boots. I was encouraged to spend the extra $100 for a good pair. 170 for a pair of boots that I will wear for 6 weeks, then probably never wear again? July 29, 2011 at 10:31 PM.
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When Engineers Become Marketers: October 2010
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Wednesday, October 20, 2010. Emotional marketing is powerful. In my last post, I talked about marketing to emotions or "emotional marketing." I have studied this for years and incorporated it into my most successful marketing campaigns. Recently, I ran across a good article on the topic. Emotional marketing is the most powerful way to increase market share and create undying brand loyalty. James Snider is a Global Marketing professional, responsible for developing the 3.4 billion dollar 1394/. Once he sa...
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When Engineers Become Marketers: December 2009
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Monday, December 7, 2009. After the ad agency left, I had a heart-to-heart with the marketing team. The best justification for running a print ad they could muster was "to build awareness.". Awareness that we are the leaders in 1394," was their response. This was not a good answer. It did not justify spending a bunch of dollars. It did not fix a problem. Who does not know that TI is the leader in 1394 silicon? Wellwe want to reinforce that message.". And there were several more on my list. Market. Ja...
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When Engineers Become Marketers: It's a tough call
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Monday, December 13, 2010. It's a tough call. In that respect, my friend is very much like the most technical engineers I've had the pleasure to work with or the misery of working for. When I told my friend that I'd taken on a physician as a client, he was aghast. Back in his day as an attorney (one year), it was considered unethical to advertise. That would go double for a doctor! You will see similar logic. And since she specialized in one area, she needed to communicate with doctors who could refer pa...
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When Engineers Become Marketers: March 2010
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Friday, March 12, 2010. Take a Look Around.and keep your eyes open! An incident came to mind recently which is applicable to more than high tech marketing. Anyone who markets to people in a different culture can benefit from a tip I posted on my travel blog. James Snider is a Global Marketing professional, responsible for developing the 3.4 billion dollar 1394/. Subscribe to: Posts (Atom). When Engineers Become Marketers. Using Social Media in the Job Search. Do Not Look For a Job Doing What You Love.
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When Engineers Become Marketers: April 2011
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Wednesday, April 27, 2011. What I learned from working in a nuclear power plant.work boots. I was warned to not get those cheap steel toed boots from Walmart. My shift will be from 6:00 PM to 6:00 AM. Twelve hours, 6 nights a week (with the potential of going to a full 7 day week) on a concrete floor. This is not a place for $70 boots. I was encouraged to spend the extra $100 for a good pair. 170 for a pair of boots that I will wear for 6 weeks, then probably never wear again? Tuesday, April 26, 2011.
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When Engineers Become Marketers: June 2010
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Tuesday, June 8, 2010. Dallas, June 2, 2010. Dallas group is heavily populated with people who are active in the Social Media Club of Dallas. I was fortunate enough to be one of 16 people selected (from a pool of 46) to speak at this rowdy event. The topic of this blog was the topic of my presentation. Please take a look:. James Snider's presentation at Ignite Dallas 2. James Snider is a Global Marketing professional, responsible for developing the 3.4 billion dollar 1394/. Tuesday, June 1, 2010. Market&...
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When Engineers Become Marketers: August 2010
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Tuesday, August 17, 2010. The problem is, " using emotions to sell a product. Sounds manipulate to an engineer. They want to give their customer all the facts so they can make a logical decision. This would make sense, given the logical nature of engineers, however, any good marketing person knows how to sell his/her product to his/her customer. When left to pure logic, there is a lack of a sense of urgency to take action and the danger of "analysis paralysis.". Tuesday, August 10, 2010. Memes can spread...
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