a.nthonygreen.com
Google | a.nthonygreen
https://a.nthonygreen.com/tag/google
Technology, hospitality, and plumbing. Posts Tagged ‘Google’. Top of the Social Scene. On December 31, 2014. Are your hotels’ social media channels hot, or not? Are you almost finished writing that social media plan you’ve been working on for the last year? Ecosystems: what’s driving Google, HP and other recent huge changes. On August 28, 2011. Selling its mobile and PC business. Shows that there are huge shifts taking place in business models. And the key word is ecosystem. So what is an ecosystem?
a.nthonygreen.com
Social Media | a.nthonygreen
https://a.nthonygreen.com/tag/social-media
Technology, hospitality, and plumbing. Posts Tagged ‘Social Media’. Top of the Social Scene. On December 31, 2014. Are your hotels’ social media channels hot, or not? Are you almost finished writing that social media plan you’ve been working on for the last year? Social Media Panel at Serviced Apartments Asia. On September 21, 2010. Anthony Green – September 2010. The internet really HAS changed the hotel industry! On July 13, 2010. Fabrice asks What did the Internet REALLY change in the hotel industry?
a.nthonygreen.com
Snapchat | a.nthonygreen
https://a.nthonygreen.com/tag/snapchat
Technology, hospitality, and plumbing. Posts Tagged ‘Snapchat’. Top of the Social Scene. On December 31, 2014. Are your hotels’ social media channels hot, or not? Are you almost finished writing that social media plan you’ve been working on for the last year? Hospitality Blogs I read. Hotel Marketing Strategies Blog. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Join 491 other followers. TIL that the ambassador is a badass@ KentArgentina.
a.nthonygreen.com
TripAdvisor | a.nthonygreen
https://a.nthonygreen.com/tag/tripadvisor
Technology, hospitality, and plumbing. Posts Tagged ‘TripAdvisor’. Top of the Social Scene. On December 31, 2014. Are your hotels’ social media channels hot, or not? Are you almost finished writing that social media plan you’ve been working on for the last year? On August 1, 2014. A LOOK UNDER THE SHEETS AT THE EVER-EVOLVING RELATIONSHIP BETWEEN HOTELS AND OTAs. Read the rest of this entry ». Making the most of your relationship with OTAs. On August 1, 2014. Read the rest of this entry ». On June 28, 2014.
fabriceburtin.com
hotels | fabriceburtin.com
https://fabriceburtin.com/tag/hotels
Branding in the hospitality industry, travel and others. Browsing All posts tagged under »hotels«. Sound Branding – Interview with Karlheinz Illner. October 23, 2010. Virgin Hotels – Show me the Big Idea! September 26, 2010. Are Hotels Condemned to Live in the Past? September 16, 2010. We are all thrilled by new technologies and how innovation can influence the way we live and how we run businesses. The challenge we all face is that technology is evolving so fast that by the time we just comprehend t...
fabriceburtin.com
Hotel industry | fabriceburtin.com
https://fabriceburtin.com/category/hotel-industry
Branding in the hospitality industry, travel and others. Browsing All Posts filed under »Hotel industry«. Advertising – Under promise, over deliver. August 7, 2012. When playing with advertising copy, there is great temptation to over promise. It’s easy to fool your customers and promise what you think they want. It’s easy to write an extravagant headline, to grab the attention of the naives. You might get a booking out of it. But it is not so easy to manage […]. October 23, 2010. October 14, 2010. Virgi...
fabriceburtin.com
Sound Branding – Interview with Karlheinz Illner | fabriceburtin.com
https://fabriceburtin.com/2010/10/23/sound-branding-interview-with-karlheinz-illner
Branding in the hospitality industry, travel and others. Sound Branding – Interview with Karlheinz Illner. Posted on October 23, 2010. I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN and TONKULTUR. An international brand expert in the field of Sound Branding and Acoustic Identity. Can you explain briefly the concept of “Sound Branding”? In contrast to Background Music the Sound Branding Elements are exclusively produced for one brand. However, it is possible...
fabriceburtin.com
A powerful brand must be disliked | fabriceburtin.com
https://fabriceburtin.com/2010/10/14/a-powerful-brand-must-be-disliked
Branding in the hospitality industry, travel and others. A powerful brand must be disliked. Posted on October 14, 2010. I have been attending a conference in Hong Kong over the past two days where Andrew Cosslett, CEO of IHG (InterContinental Hotel Group) was interviewed on stage during one of the sessions. He made this great comment about branding:. Can a brand truly be liked by a certain group of customers unless it is equally disliked? Looking outside of the hotel industry, we can acknowledge that a b...
fabriceburtin.com
Advertising – Under promise, over deliver | fabriceburtin.com
https://fabriceburtin.com/2012/08/07/advertising-under-promise-over-deliver
Branding in the hospitality industry, travel and others. Advertising – Under promise, over deliver. Posted on August 7, 2012. When playing with advertising copy, there is great temptation to over promise. It’s easy to fool your customers and promise what you think they want. It’s easy to write an extravagant headline, to grab the attention of the naives. You might get a booking out of it. But it is not so easy to manage your. Without going for the full monty. Your customers will love you for it. Don̵...
SOCIAL ENGAGEMENT