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Martin's Blog

Friday, March 19, 2010. Worry Makes People Buy. Sometimes I lay in bed at night worrying about what people are laying in bed and worrying about! If you want to sell a service or product to anyone then one of the best things to be is a solution provider – and to do that you have to know what their problem is. Public relations may be all about education but most people do not want to be educated or sold to…but they do want solutions to their problems so they can sleep easily in their bed. But for others it...

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Friday, March 19, 2010. Worry Makes People Buy. Sometimes I lay in bed at night worrying about what people are laying in bed and worrying about! If you want to sell a service or product to anyone then one of the best things to be is a solution provider – and to do that you have to know what their problem is. Public relations may be all about education but most people do not want to be educated or sold to…but they do want solutions to their problems so they can sleep easily in their bed. But for others it...
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Martin's Blog | empica.blogspot.com Reviews

https://empica.blogspot.com

Friday, March 19, 2010. Worry Makes People Buy. Sometimes I lay in bed at night worrying about what people are laying in bed and worrying about! If you want to sell a service or product to anyone then one of the best things to be is a solution provider – and to do that you have to know what their problem is. Public relations may be all about education but most people do not want to be educated or sold to…but they do want solutions to their problems so they can sleep easily in their bed. But for others it...

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1

Martin's Blog: October 2009

http://empica.blogspot.com/2009_10_01_archive.html

Wednesday, October 7, 2009. We asked 1,000 people…. You hear it every day – especially on commercial radio; those magic words “in a survey of 1,000 people”. The subjects vary from whether women prefer chocolate to shoes; what colours people like to wear or what are the most exciting features of a mobile phone. Opinions are sometimes vital, sometimes fun and sometimes purely so that the public can say “fancy that”…but hopefully they will always be a good source of interesting material fo...Subscribe in a ...

2

Martin's Blog: June 2009

http://empica.blogspot.com/2009_06_01_archive.html

Friday, June 5, 2009. The Media Spotlight Can Hit At Any Time. There may seem little connection between Britain’s Got Talent contestant Susan Boyle booking into a rehab centre and relatives of those missing on Flight AF 447 waiting for news. None of us know when we might suddenly be the subject of a story and how you cope with such intense media pressure when your emotions are so raw is a trick few of us rehearse. Susan Boyle on the other hand sought out fame by entering the Britain’s Got Talent co...

3

Martin's Blog: February 2010

http://empica.blogspot.com/2010_02_01_archive.html

Monday, February 15, 2010. During this winter’s snow days a number of large round snowballs appeared alongside the roads near the place I live and that rare practical example of the “snowball effect” could be seen for real! The theory is that getting publicity is very like building one of those giant snowballs. Someone has to start the thing off but once it starts rolling it starts to gather pace and snow and gets bigger and bigger. If all this talk of snow makes you feel a bit chilly then you can also t...

4

Martin's Blog: The Media Spotlight Can Hit At Any Time

http://empica.blogspot.com/2009/06/media-spotlight-can-hit-at-any-time.html

Friday, June 5, 2009. The Media Spotlight Can Hit At Any Time. There may seem little connection between Britain’s Got Talent contestant Susan Boyle booking into a rehab centre and relatives of those missing on Flight AF 447 waiting for news. None of us know when we might suddenly be the subject of a story and how you cope with such intense media pressure when your emotions are so raw is a trick few of us rehearse. Susan Boyle on the other hand sought out fame by entering the Britain’s Got Talent co...

5

Martin's Blog: November 2009

http://empica.blogspot.com/2009_11_01_archive.html

Friday, November 20, 2009. For most people just trying to grab the media’s attention and gain some coverage is the number one goal of their media relations effort. But for those who have already grabbed the spotlight the skill is to pick and choose the opportunities offered by a hungry media to ensure that only those that have some advantage and progress the cause are taken up. We also warned all involved that we would have to ride the tiger of the media over the next few months. Good media relations is ...

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Latest News From Empica: Ideal Plot For First Time Buyers on Bristol's Waterfront

http://empicanews.blogspot.com/2009/09/ideal-plot-for-first-time-buyers-on.html

Wednesday, September 30, 2009. Ideal Plot For First Time Buyers on Bristol's Waterfront. 5% towards deposit at city’s premier waterside development -. 23 September 2009: First-time buyers wanting to live in style on Bristol’s waterfront are being encouraged to visit Crest Nicholson’s Harbourside development where just four stunning one-bedroom apartments are still up for grabs. With numerous bars, restaurants and leisure facilities right on the doorstep, gives Harbourside a true cosmopolitan feel. Wi...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: Bristol Agency Makes National Headlines With Afghan Charity Launch

http://empicanews.blogspot.com/2009/10/bristol-agency-makes-national-headlines.html

Thursday, October 15, 2009. Bristol Agency Makes National Headlines With Afghan Charity Launch. Bristol-based public relations agency, Empica was chosen for the national media launch of Afghan Heroes, which provides support for families of British troops who have lost their lives in. Was launched at Redwood Lodge, Failand,. With seven mothers, whose sons died in July, facing the national media. The event was live on BBC News 24 and was covered on television, radio and in every national newspaper. Coverag...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: Porto Honoured In New Bristol Quayside

http://empicanews.blogspot.com/2009/10/porto-honoured-in-new-bristol-quayside.html

Thursday, October 22, 2009. Porto Honoured In New Bristol Quayside. A quayside at Bristol’s historic harbour was today officially named Porto Quay, to mark the city’s historic links with the Portugese town of Oporto. Bristol and Oporto were “twinned” in 1984 but links between the two cities go back more than 500 years through the port trade. Porto Quay forms part of the Crest Nicholson Regeneration redevelopment on the former Canon’s Marsh area. Alderman Marmaduke Alderson, chairman of the Bristol Oporto...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: Afghan Charity Launches Single

http://empicanews.blogspot.com/2009/11/new-song-has-been-launched-in-support.html

Thursday, November 26, 2009. Afghan Charity Launches Single. A new song has been launched in support of the Afghan Heroes charity set up by the mothers of soldiers killed in the conflict. Called ‘Afghan Dawn’ the song has been written by Newcastle brothers Danny and Neil Cox of The Cheap Suits, and was inspired by Neil’s service with the Royal Regiment of Fusiliers during the Gulf War between August 1990 and February 1991. Denise said: “We can’t thank Danny and Neil enough for writing and rec...The singl...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: September 2009

http://empicanews.blogspot.com/2009_09_01_archive.html

Wednesday, September 30, 2009. Ideal Plot For First Time Buyers on Bristol's Waterfront. 5% towards deposit at city’s premier waterside development -. 23 September 2009: First-time buyers wanting to live in style on Bristol’s waterfront are being encouraged to visit Crest Nicholson’s Harbourside development where just four stunning one-bedroom apartments are still up for grabs. With numerous bars, restaurants and leisure facilities right on the doorstep, gives Harbourside a true cosmopolitan feel. Wi...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: October 2009

http://empicanews.blogspot.com/2009_10_01_archive.html

Friday, October 23, 2009. Expansion At West PR Firm. Bristol public relations agency Empica has expanded taking on two graduates to join its team of experienced journalists and public relations specialists. Clare Fowler, aged 22, who graduated in Public Relations from the University College Plymouth, Marjon earlier this year has been appointed as a full time account manager. The agency was also involved in publicising what turned out to be the last ever concert of Boyzone featuring Stephen Gately before ...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: December 2009

http://empicanews.blogspot.com/2009_12_01_archive.html

Wednesday, December 2, 2009. Literary Elite Support MS Charity. Some of America’s leading authors have donated signed copies of their best selling books to be auctioned online by a British Multiple Sclerosis charity BrAMS. Top authors including Stephanie Meyer, Harlan Coben, Patricia Cornwell and Dean Koontz have all signed copies of their best selling work to raise money for the charity. Grant said: “BrAMS, in my home town of Bristol, England, is the leading MS centre in the world and it has done ...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: Expansion At West PR Firm

http://empicanews.blogspot.com/2009/10/expansion-at-west-pr-firm.html

Friday, October 23, 2009. Expansion At West PR Firm. Bristol public relations agency Empica has expanded taking on two graduates to join its team of experienced journalists and public relations specialists. Clare Fowler, aged 22, who graduated in Public Relations from the University College Plymouth, Marjon earlier this year has been appointed as a full time account manager. The agency was also involved in publicising what turned out to be the last ever concert of Boyzone featuring Stephen Gately before ...

empicanews.blogspot.com empicanews.blogspot.com

Latest News From Empica: Why Rent When You Can Buy On Bristol's Harbourside?

http://empicanews.blogspot.com/2009/10/why-rent-when-you-can-buy-on-bristols.html

Monday, October 5, 2009. Why Rent When You Can Buy On Bristol's Harbourside? 5% towards deposit at city’s premier waterside development -. People from across Bristol who are currently renting but want to buy their own home are being advised to visit Crest Nicholson’s Harbourside development in the city centre. 8220;We all know that you never see rental payments back and many people are paying up to £1,000 per month to rent properties in central Bristol, so for those who see their long-term future in...

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Martin's Blog

Friday, March 19, 2010. Worry Makes People Buy. Sometimes I lay in bed at night worrying about what people are laying in bed and worrying about! If you want to sell a service or product to anyone then one of the best things to be is a solution provider – and to do that you have to know what their problem is. Public relations may be all about education but most people do not want to be educated or sold to…but they do want solutions to their problems so they can sleep easily in their bed. But for others it...

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Wednesday, December 2, 2009. Literary Elite Support MS Charity. Some of America’s leading authors have donated signed copies of their best selling books to be auctioned online by a British Multiple Sclerosis charity BrAMS. Top authors including Stephanie Meyer, Harlan Coben, Patricia Cornwell and Dean Koontz have all signed copies of their best selling work to raise money for the charity. Grant said: “BrAMS, in my home town of Bristol, England, is the leading MS centre in the world and it has done ...

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