digitalanalyticsassociation.org

Digital Analytics Association

New Short Course Certificate Now Available. The WiA Mentoring Program is Now Open. State of Digital Analytics: The Persistent Challenge of Data Access and Governance. Access the latest whitepaper from TMMData today. Dont miss the premiere event for digital marketers. Summit includes a dedicated Analytics track of sessions and labs. All new site and features launched in October 2017. Post Jobs and Resumes. Did you know having a credential adds an average 25% in earnings? Symposia: We’re Coming to You.

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New Short Course Certificate Now Available. The WiA Mentoring Program is Now Open. State of Digital Analytics: The Persistent Challenge of Data Access and Governance. Access the latest whitepaper from TMMData today. Dont miss the premiere event for digital marketers. Summit includes a dedicated Analytics track of sessions and labs. All new site and features launched in October 2017. Post Jobs and Resumes. Did you know having a credential adds an average 25% in earnings? Symposia: We’re Coming to You.

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https://digitalanalyticsassociation.org

New Short Course Certificate Now Available. The WiA Mentoring Program is Now Open. State of Digital Analytics: The Persistent Challenge of Data Access and Governance. Access the latest whitepaper from TMMData today. Dont miss the premiere event for digital marketers. Summit includes a dedicated Analytics track of sessions and labs. All new site and features launched in October 2017. Post Jobs and Resumes. Did you know having a credential adds an average 25% in earnings? Symposia: We’re Coming to You.

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digitalanalyticsassociation.org

1

Digital Analytics Association

https://www.digitalanalyticsassociation.org/Create_webaccount.asp

Analytics Programs and Courses. Awards for Excellence Gala. Board of Directors Meeting Minutes. Please enter your organizations name so we can locate your DAA Corporate or Univeristy member account. If you can’t find your organization please contact the membership office. 401 Edgewater Place, Suite 600 Wakefield MA 01880 USA. Phone: 1 781.876.8933 Fax: 1 781.224.1239. Email: General Inquiries and Requests.

2

Digital Analytics Association

https://www.digitalanalyticsassociation.org/cert_faq

Analytics Programs and Courses. Awards for Excellence Gala. Board of Directors Meeting Minutes. Get details about application requirements. If you do not see answers to your questions below, please review the Candidate Certification Handbook. And the pages on the Certification. Section of the DAA web site. If you are unable to find an answer to your question after reviewing this material, please email the Certification Administrator. What are the eligibility requirements for the certification? In order t...

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Digital Analytics Association

https://www.digitalanalyticsassociation.org/cwas

Analytics Programs and Courses. Awards for Excellence Gala. Board of Directors Meeting Minutes. Get details about application requirements. Congratulations to all the Certified Web Analysts™ on their success! Qualified use of this CWA badge is only provided to these Certified Web Analysts™. Congratulations to Maureen Fogel, who is recognized for having achieved the highest mark on the Certified Web Analyst Exam among all candidates that tested during the year 2015. Listed Alphabetically by Last Name.

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Digital Analytics Association

https://www.digitalanalyticsassociation.org/trainingandworkshops

Analytics Programs and Courses. Awards for Excellence Gala. Board of Directors Meeting Minutes. Attendance is limited for these courses, so take advantage of this exclusive training opportunity and register now before your seat is taken! Please note these courses were formally known as Base Camp Workshops 101 and 102. Please contact the DAA membership office. Which Course is Best for Me? The DAA Essential Series include these courses:. Fundamentals of Digital Analytics. Fundamentals of Digital Analytics.

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Digital Analytics Association

https://www.digitalanalyticsassociation.org/election2015nominees

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blog.digitalforest.cn

互联网热门转载_数码林的网站分析博客

http://blog.digitalforest.cn/hot-reprinted

2012年08月15日作者数码林互联网热门转载. 本文从“营销活动可视化”、“用户的角度看问题”、“营销活动中持续改进”等方面关注广告效果，对广告效果进行分析和改进。总结网络营销过程中对网络广告的效果评估时遇到的问题，通过“某房地产网站”、“某B2B网站”、“某人才招聘网站”三个实际案例来分析广告的间接效果。如果你想成为网站分析师想加入网站分析这个即有前途又有“钱途”的行业，那么你至少需要具备本文所提到的9大本领。本文通过实例介绍了“折线图”、“柱图”、“饼图”、“仪表图”的使用。作为DAA的一员，数码林与海外最前沿的分析师一起交流、商讨网站分析标准并曾监修网站分析专家、WAW创始人Eric T.Peterson创作的网站分析Hacks 日语版。 Shumalin Dalian Software,Ltd. 2016数码林的网站分析博客辽ICP备07009205号.

blog.digitalforest.cn

精品连载文章汇总 | 数码林的网站分析博客

http://blog.digitalforest.cn/category/web-analytics/quality-anti-semitism

Mdash;— 转化细分何为转化网站分析各种交错复杂的概念时常让人觉得迷惑，网络广告效果、跨网站跟踪、转化目标、转化渠道、事件追踪，以及流量过滤、高级细分还有正则表达式等等，这些足以让一个满怀热情的网站分析爱好者望而却步，这也正是很多公司仅仅在网站上插入了一行网站分析工具的监测代码，仅此而已，也许能获得一些基本流量数据，但很难从中发现问题、分析原因，更不用说进一步从数据中提炼可执行的行动。图1 网站内容分组样例 ——内容分组细分网页作为网站的基本组成单位，记载着各种各样的内容，像数码林网站分析博客的一篇篇博文页或者企业的产品宣传页、联系信息页网页类型复杂点的像电商网站首页以及各种活动登陆页、各种商品列表页和商品介绍页更是不计其数，再加上购物车页以及购物流程中的其他相关页，这一系列的网站内容共同组成了庞大的电商网站。 Mdash;—新老访客细分对新老访客的细分应该是在网站分析中最常用的分析方法了。通常搜索关键字能够反映出网站访问者访问网站的目的比如，在搜索关键字栏里输入“出租公寓”的访问者，代表他们想搜索一些“公寓出租”的相关信息。

analyticsagency.nl

Over ons | Analytics Agency

http://analyticsagency.nl/over-mij

Egan van Doorn, oprichter van de Analytics Agency. Mijn naam is Egan van Doorn. En ik ben Digital Analytics Specialist en oprichter van de Analytics Agency. Vroeger noemde we dit een Webanalist maar sinds het spel steeds meer buiten wordt gespeeld (op Facebook bijvoorbeeld en wat te denken van je smartphone) was het de hoogste tijd om deze oude benaming in ruilen voor een fancy nieuwe titel. Digital Analytics Specialist dus. Al het oude vertrouwde van webanalyse plus meer! Heb mogen geven op het Webanaly...

blog.digitalforest.cn

网站地图_数码林的网站分析博客

http://blog.digitalforest.cn/sitemap

CSS DIV UL LI制作横向导航菜单. 作为DAA的一员，数码林与海外最前沿的分析师一起交流、商讨网站分析标准并曾监修网站分析专家、WAW创始人Eric T.Peterson创作的网站分析Hacks 日语版。 Shumalin Dalian Software,Ltd. 2016数码林的网站分析博客辽ICP备07009205号.

blog.digitalforest.cn

互联网热门转载 | 数码林的网站分析博客

http://blog.digitalforest.cn/category/web-analytics/hot-reprinted

我常常喜欢问“为什么我们使用Omniture或维析这样的企业版网站分析工具而不使用Google Analytics”来反驳，当然这会引起一些机智的回答，诸. 以计算页面停留时间为例，下图是一次访问的时间记录图示中时间皆为进入页面的时刻通常计算页面停留时间的方法为当前页面的进入时刻与下一页面的进入时刻差。回顾网站数据分析历史，从“您是第* *位来访用户”到现在百家齐放的专业工具提供商，网站分析已经逐渐发展衍化成一门科学。折线图按照时间序列分析数据的变化趋势时使用柱图指定一个分析轴进行数据大小的比较时使用饼图指定一个分析轴进行所占比例的比较时使用仪表图 . 导致离开表单页面的5种情况现在我越发能够听到这样的声音 “到达表单页面的人不少，但遗憾的是退. Mdash;—网站分析的五个问题点相信对于网站管理者来说，“仅仅使用了网站分析工具是不会对网站产生什么效果的，只有当你能够将这一工具和数据熟练使用的时候才能产生预期效果”这句话不会陌生吧。 Shumalin Dalian Software,Ltd. 2016数码林的网站分析博客辽ICP备07009205号.

blog.digitalforest.cn

业余生活 | 数码林的网站分析博客

http://blog.digitalforest.cn/category/after-hours-life

你听习习的风声澎湃的海浪声爽朗的笑声还有。肚子的饥肠辘辘声点火、生炭、架炉子，年轻人的效率就是高，很快第一锅羊肉串出炉了，瞬间被“秒杀”，没吃着谁让你去游泳了，谁让你去钓鱼了，谁让你打扑克了排队等下一锅吧。 2008年11月11日 2008年11月8日，公司与埃立森(大连)信息系统有限公司联合，在理工大学的刘长春体育馆内举行了室内运动会，羽毛球、台球、保龄球和乒乓球，我们恨不得能举行个小型“奥运会”呢平常办公室里文质彬彬的身影，没想到在赛场上却英姿飒爽。 2008年9月15日 2008年9月13日，公司组织全体员工到金石滩，举行“数码林大连软件有限公司第二届海边BBQ”。作为DAA的一员，数码林与海外最前沿的分析师一起交流、商讨网站分析标准并曾监修网站分析专家、WAW创始人Eric T.Peterson创作的网站分析Hacks 日语版。 Shumalin Dalian Software,Ltd. 2016数码林的网站分析博客辽ICP备07009205号.

blog.digitalforest.cn

网站分析高级细分六脉神剑之第六脉 _数码林的网站分析博客

http://blog.digitalforest.cn/wangzhanfenxi-segment-6

2013年10月15日作者数码林精品连载文章汇总. Mdash;— 转化细分. 从数据到行动，跨越这一步真的如此艰难吗每个老板都想急于从数据中发现价值，网站分析中最能迅速创造价值的方法莫过于对网站“转化”流量的衡量和跟踪。 Rdquo;，很可能首先想到的是收入，当然，收入毫无疑问是网站的终极目标，类似“在线订单交易成功”这样和收入紧密相关的转化数据也是老板们最为关心的内容但这样一个“宏观”目标就可以代表网站所有存在的意义了吗答案当然是否定的，并不是每个来到网站的访客都是为了来购物下单的他们可能只是过来比比价格，或者之前已经下过订单但因不满于售后服务要过来投诉的，再或者出于贵网站的名声以及优良工作环境，人家是过来寻求一份工作呢所以，注意网站的转化目标是多元化的，为了更全面的衡量各种类型访客数据，跟踪及细分转化流量时不要忽略了“宏观”目标以外的“微观”目标. 在线提交“联系我们”或“投诉建议”. 令人遗憾的是，大部分“微观”转化目标还都在为“收入”做着贡献，它们通常也被视为在到达最终“宏观”目标的道路上的一个个里程碑.

blog.digitalforest.cn

网站分析工具实践指南之提升转化诱导力(下)_数码林的网站分析博客

http://blog.digitalforest.cn/wx-zhuanhuayoudaoli-3

2013年03月01日作者数码林网站分析. RArr; 例如在维析的“转化贡献”功能中，可以简单的得到哪些页面促成了用户转化。 RArr; 使用维析的逆向路径分析图查看“支付完成”页面的所有来源路线，可以非常容易的找到这些页面。关于如何提升转化诱导力系列讨论就到这里了，大家有没有什么疑问或实践心得，欢迎在我们的网站分析QQ群群号 229656963. 作为DAA的一员，数码林与海外最前沿的分析师一起交流、商讨网站分析标准并曾监修网站分析专家、WAW创始人Eric T.Peterson创作的网站分析Hacks 日语版。 Shumalin Dalian Software,Ltd. 2016数码林的网站分析博客辽ICP备07009205号.

blog.digitalforest.cn

网站分析高级细分六脉神剑之第二脉_数码林的网站分析博客

http://blog.digitalforest.cn/wangzhanfenxi-segment-2

2013年01月29日作者数码林精品连载文章汇总. Mdash;— 搜索关键字分析. Rdquo;的时候讲到过“搜索引擎进入”，我们在这里详细讨论一下“搜索关键字”。通常搜索关键字能够反映出网站访问者访问网站的目的比如，在搜索关键字栏里输入“出租公寓”的访问者，代表他们想搜索一些“公寓出租”的相关信息。 Rdquo;、“ 跳出率. Rdquo;、“ 转化数. 实际分析关键字过程中，一般要重点分析的是 “前10名关键字”. 和 “前100名关键字”. 也有时候根据信息量的多少，就网站的实际情况分析“前25名关键字”和“前50名关键字”，所以到底分析多少数量的关键字合适就需要具体的网站业务和历史的分析经验来判断了。 1 “前10名关键字”的分析. 在电子商务 EC 网站或营销型网站中，通过“前10名关键字”搜索进入网站的访问次数大概占全部访问次数和转化数的30 50。下图是某饭店预订网站例如网站名称“ 好再来. Rdquo;，哪些是“ 一般关键字. 2 优秀关键字的代表 “品牌关键字” 的分析. Rdquo; 公司名•网站名•商品名•服务名。和 “好再来预约”. Ldquo;创意关键字&...

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Digital Analytics Association

New Short Course Certificate Now Available. The WiA Mentoring Program is Now Open. State of Digital Analytics: The Persistent Challenge of Data Access and Governance. Access the latest whitepaper from TMMData today. Dont miss the premiere event for digital marketers. Summit includes a dedicated Analytics track of sessions and labs. All new site and features launched in October 2017. Post Jobs and Resumes. Did you know having a credential adds an average 25% in earnings? Symposia: We’re Coming to You.

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Media Plaza, Jaarbeurs Utrecht. Plusmn; 200 Webanalisten, Digital analisten,. Data scientists, E-commerce managers. Online marketeers, Usability specialisten. ICT specialisten en overige geinteresseerden. Kosten € 345,-. Dit is inclusief een gratis MOA lidmaatschap! Studenten: €95,-. Het Digital Analytics Congres. Eerste Digital Analytics Congres groot succes. VOOR DE PRESENTATIES PER SPREKER(S). INDIEN DE PRESENTATIE NIET ZICHTBAAR IS IS DEZE NIET VRIJGEGEVEN. Hi, my name is Brian Clifton. PhD) I am a m...

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Jumpstart Your Career in Digital Analytics. Our experts are available to answer. Check out our recommended books &. Get an idea on how to use data better. What is Digital Analytics? According to Srinivas Chari (Co-Founder and CMO of Xerago), Digital Analytics. Is the collection, measurement, analysis and reporting of data for optimizing channel usage, that:-. Presents the entire spectrum of data across silos. Helps answer questions of Who? People visit your portal. Provides insight for business action.