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Monitoring the Conversation – Reputation Management | Better Marketing – Better Business
https://dcu21digitalmarketing.wordpress.com/2015/03/26/monitoring-the-conversation-reputation-management
Digital Marketing DCU – Group 21. Better Marketing – Better Business. Group 21 DCU DM. Monitoring the Conversation Reputation Management. March 26, 2015. Dan Virgillito (2015) The Definitive Guide to Online Reputation Management,. Available at: https:/ blog.kissmetrics.com/guide-to-reputation-management/. Accessed: 29th March 2015). Viral Marketing-John Lewis Christmas Adverts. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:.
Interactive Advertising | Better Marketing – Better Business
https://dcu21digitalmarketing.wordpress.com/2015/03/08/61
Digital Marketing DCU – Group 21. Better Marketing – Better Business. Group 21 DCU DM. March 8, 2015. This Volkswagen advert is an effective interactive video campaign that highlights the shocking danger of texting while driving. It was one of the most successful video adverts of 2014 with over 800,000 shares online across different social platforms. (Adweek, 2014). Deliver content Help communicate an offer. Enable transaction increase sales. Shape attitudes and build product awareness’. And if you haven...
Paid Media: CPC and CPM | Better Marketing – Better Business
https://dcu21digitalmarketing.wordpress.com/2015/03/19/paid-media-cpc-and-cpm
Digital Marketing DCU – Group 21. Better Marketing – Better Business. Group 21 DCU DM. Paid Media: CPC and CPM. March 19, 2015. Cost per impression (CPM) is another, less common, type of paid media. This is where the search engine provider receives payment for every one thousand that the advertisers site is shown on a search. CPC is better used when trying to increase sales, whereas CPM is best used when hoping to generate better brand awareness. Springer. p. 55. ISBN. Leave a Reply Cancel reply. You are...
Big Data | Better Marketing – Better Business
https://dcu21digitalmarketing.wordpress.com/2015/03/20/big-data
Digital Marketing DCU – Group 21. Better Marketing – Better Business. Group 21 DCU DM. March 20, 2015. What Is Big Data? The multi-billion-dollar corporation, UPS is one company that is using big data. It now tracks data on 16.3 mill. More and more businesses are using big data and the main predictions in the business world is that this will grow even bigger in 2015 and become more popular for businesses to use big data to improve their operations and business decisions. Accessed: 20th March 2015). Blog ...
Viral Marketing-John Lewis Christmas Adverts | Better Marketing – Better Business
https://dcu21digitalmarketing.wordpress.com/2015/03/29/viral-marketing-john-lewis-christmas-adverts
Digital Marketing DCU – Group 21. Better Marketing – Better Business. Group 21 DCU DM. Viral Marketing-John Lewis Christmas Adverts. March 29, 2015. With each year, the anticipation grows to see what John Lewis will produce for their next Christmas advert. It has become an integral part of the build-up of Christmas. So, why are these adverts so popular and what makes them go viral? The adverts are simple and simply brilliant. Why don’t you see for yourself:. The Long Wait, 2011. The Journey, 2012. Wallop...
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Crisis Management Planning: A necessity for the online era | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/04/05/crisis-management-planning-a-necessity-for-the-online-era/comment-page-1
Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...
Crisis Management Planning: A necessity for the online era | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/04/05/crisis-management-planning-a-necessity-for-the-online-era
Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...
Using Snapchat For Digital Marketing | group52
https://group52.wordpress.com/2015/04/14/using-snapchat-for-digital-marketing
Using Snapchat For Digital Marketing. April 14, 2015. April 14, 2015. When people hear that their favourite app is about to undergo a big new update they immediately get excited. Snapchat is no exception. In 2015 Snapchat launched the ‘Discover’ section. This was a brand new feauture for Snapchat and it’s changed the app forever and made it increasingly valuable. Live Social Media Monitoring. Viral Marketing →. 2 thoughts on “ Using Snapchat For Digital Marketing. April 19, 2015 at 10:49 pm.
neweradigitalmarketing.wordpress.com
Social Media Marketing – new era digital marketing
https://neweradigitalmarketing.wordpress.com/2015/03/16/social-media-marketing
New era digital marketing. March 16, 2015. March 18, 2015. Over the last decade there has been an incredible rise in the power of social media. It is an integral part of the lives of those who have been lucky enough to have been born into this technological generation. Not many may have foreseen the sheer speed at which social media has flourished and in doing so has opened up amazing marketing opportunities. E-CRM In Today’s World- An Evolution of Relationship Management. March 19, 2015 at 2:43 pm.
neweradigitalmarketing.wordpress.com
Online Value Proposition – new era digital marketing
https://neweradigitalmarketing.wordpress.com/2015/03/18/online-value-proposition
New era digital marketing. March 18, 2015. One prominent and essential area of digital marketing which is central at this moment in time is online value proposition. Online Value Reposition is the reasons why customers should do business with you and not the competition or through another channel. What do we want to do? What makes us different? 7 thoughts on “ Online Value Proposition. March 20, 2015 at 9:47 am. I agree completely that a brand’s Online Value Proposition should be central to its web...
group53digitalmarketing.wordpress.com
Celebrity Endorsements | group53digitalmarketing
https://group53digitalmarketing.wordpress.com/2015/04/17/celebrity-endorsements
April 17, 2015. April 17, 2015. Consumers idolise celebrities and will often purchase products in which they endorse. In particular care and beauty products were consumer’s perceptions are influenced to make them believe that this product has contributed to their success or beauty. Agrawal, J., and Kamakura, W. A. (1995). The economic worth of celebrity endorsers: An event study analysis. The Journal of Marketing. The advantages and disadvantages of celebrity endorsements. April 19, 2015 at 10:41 pm.
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dcu21digitalmarketing.wordpress.com
Better Marketing – Better Business | Group 21 DCU DM
Digital Marketing DCU – Group 21. Better Marketing – Better Business. Group 21 DCU DM. April 1, 2015. Kim Bhasin. 2011. 9 PR Fiascos That Were Handled Brilliantly By Management. ONLINE] Available at: http:/ www.businessinsider.com/pr-disasters-crisis-management-2011-5? Accessed 01 April 15]. April 1, 2015. Daniel Newman. 2015. Research Shows Millennials Don’t Respond To Ads. ONLINE] Available at: http:/ www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/3/. Access...
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