blumenthalonbranding.blogspot.com

thetransfer.wordpress.com

When It Comes to Hiring, You Do Have a Choice | The Transfer...

https://thetransfer.wordpress.com/2008/12/11/when-it-comes-to-hiring-you-do-have-a-choice

8230;into the corporate world. 10 of my favorites. I typically blog about…. December 11, 2008. When It Comes to Hiring, You Do Have a Choice. My daughter is two, and she is now to the point to where she can understand the concept of choosing to do the right thing in order to meet a longer-term goal. For example, she now chooses. 1 A fully integrated marketing plan must be in place. 2 You must be prepared to spend time training, educating, and empowering new hires. Choice. And you have to live with yo...

thetransfer.wordpress.com

My experience | The Transfer...

https://thetransfer.wordpress.com/my-experience

8230;into the corporate world. 10 of my favorites. I typically blog about…. My most recent stop on the career path has been as Web Content Strategist for PennEnergy. I’ll just leave it at that for now. Do you know Sam Mininni. On October 28, 2008. No, but I do follow Ted Mininni from Marketing Profs. On October 29, 2008. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email. Is Your Serv...

thetransfer.wordpress.com

Remind them that you provide branded service | The Transfer...

https://thetransfer.wordpress.com/2010/08/30/remind-them-that-you-provide-branded-service

8230;into the corporate world. 10 of my favorites. I typically blog about…. August 30, 2010. Remind them that you provide branded service. 8221; clearly listed at the bottom (circled in yellow). While it’s usually not tough to recognize branded service initiatives anecdotally, sometimes customers and clients may wonder if the positive initiative just witnessed was actually. Assure them that it was with a line and a link, like Zappos does. Laquo; Five Keys to Online Services Marketing. Brains On Fire Blog.

thetransfer.wordpress.com

10 of my favorites | The Transfer...

https://thetransfer.wordpress.com/10-of-my-favorites

8230;into the corporate world. 10 of my favorites. I typically blog about…. 10 of my favorites. These ten posts were ten of my favorite to write and to reflect upon. They contain principle-oriented marketing concepts, and they embody the foundational aspects of my focus on marketing. Granted, they’re each a little lengthy, but I hope you can take a moment to see a little more of where I’m coming from. 10 Tips to Create Branded Service Employees. The Dilution of Brands Through Inorganic Growth. Notify me ...

thetransfer.wordpress.com

10 Tips to Create Branded Service Employees | The Transfer...

https://thetransfer.wordpress.com/2006/07/26/10-tips-to-create-branded-service-employees

8230;into the corporate world. 10 of my favorites. I typically blog about…. July 26, 2006. 10 Tips to Create Branded Service Employees. If you read this blog, you know that services marketing in general and the branding of service employees in particular is important to me. Hence, these 10 tips. (note: These principles are adapted to some extent from the book Nuts! By Kevin and Jackie Freiburg (1998) and the May 2005 Harvard Business Review. 2 Set high expectations and enable your employees to attain them.

thetransfer.wordpress.com

Is Your Service Mac or PC? | The Transfer...

https://thetransfer.wordpress.com/2010/07/29/is-your-service-mac-or-pc

8230;into the corporate world. 10 of my favorites. I typically blog about…. July 29, 2010. Is Your Service Mac or PC? I am a PC man. For me, one of the more appealing aspects of most Jobs products is the sheer. They invoke in performing executables; that is to say, the. Consider the otherwise mundane task of moving icons on an iPhone. Sure, Apple could have put in place a series of nice, neat steps to perform this task (Edit/Icons/Move icon), but in an effort to brand this. Are your seemingly incidental ...

thetransfer.wordpress.com

Front-Line Employees Require a Strong Service Infrastructure | The Transfer...

https://thetransfer.wordpress.com/2010/02/26/front-line-employees-require-a-strong-service-infrastructure

8230;into the corporate world. 10 of my favorites. I typically blog about…. February 26, 2010. Front-Line Employees Require a Strong Service Infrastructure. FLSE’s can only do so much on their own. Engagement, empowerment, proper placement, and employee buy-in are not enough to carry out every daily, revenue-tied process a business requires. Companies must also ensure that the back-end of service provision is well-taken care of. (Otherwise, their back-ends may be in big trouble! Is Your Service Mac or PC?

thetransfer.wordpress.com

Services Marketing at the Dentist’s Office | The Transfer...

https://thetransfer.wordpress.com/2008/12/16/services-marketing-at-the-dentists-office

8230;into the corporate world. 10 of my favorites. I typically blog about…. December 16, 2008. Services Marketing at the Dentist’s Office. I had to go see the dentist last week. Nothing bad-just a routine check-up and cleaning. Each time I see my dentist, I leave impressed (and sometimes a little numb, but that’s beside the point). Not only does the group ( Berkshire Dental. 1 Hygienists are well-empowered. 2 Staff is cross-trained and well educated about available products. My dentist has mentioned to m...

thetransfer.wordpress.com

Services Marketing and the Empowered Employee | The Transfer...

https://thetransfer.wordpress.com/2008/07/03/services-marketing-and-the-empowered-employee

8230;into the corporate world. 10 of my favorites. I typically blog about…. July 3, 2008. Services Marketing and the Empowered Employee. Good But it is risky, time-consuming, and costly. In my opinion, I believe that employee empowerment as a function of services marketing gets the shaft primarily because it is tough to quantify. It is an aspect of marketing whose direct tie is not to sales, but to that nebulous area of positioning. An area that falls into my “true marketing” designation). Systems suppor...