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Custora Blog

Acquire and retain valuable customers with lifecycle marketing.

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Acquire and retain valuable customers with lifecycle marketing.
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Custora Blog | blog.custora.com Reviews

https://blog.custora.com

Acquire and retain valuable customers with lifecycle marketing.

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1

E-mail Marketing | Custora Blog

http://blog.custora.com/category/e-mail-marketing

Skip to primary content. Skip to secondary content. Category Archives: E-mail Marketing. Aug 12, 2015. How Crocs plans and implements their promotional email strategy. We recently hosted a webinar with Kelsey Vendetti, Email Marketing Manager at Crocs, during which she walked us through the keys to successful email promotions using illustrative examples from Crocs. Continue reading →. Jul 31, 2015. Learn from Crocs’ email promotions strategy on our upcoming webinar. Crocs’ marketing team offers promotion...

2

Corey Pierson | Custora Blog

http://blog.custora.com/author/corey

Skip to primary content. Skip to secondary content. Author Archives: Corey Pierson. Apr 8, 2015. Our recent round of funding and what’s next for Custora. A $65MM Series A round of funding from VC firms Foundation Capital and Greycroft Partners. We wanted to share some of our thoughts on the journey so far, what’s to come in the year ahead, and of course say. For being a part of it all. It’s an equally exciting and challenging time to be a retail marketer. Continue reading →. Apr 7, 2015. It’s a new type ...

3

Customer Lifetime Value | Custora Blog

http://blog.custora.com/category/customer-lifetime-value

Skip to primary content. Skip to secondary content. Category Archives: Customer Lifetime Value. Jul 23, 2015. Tim Grace on Building a Fast-Growth Online Tie Shop. Tim Grace, VP eCommerce at The Tie Bar, talks about using data and optimizing online marketing to grow a successful e-commerce brand. We recently published The Custora E-Commerce Pulse High-Growth Fashion Index. Continue reading →. Jun 16, 2015. What I learned from analyzing 20 high-growth online fashion brands. Continue reading →. Jun 9, 2015.

4

[Press Release] Custora Raises $6.5MM Series A to Integrate Predictive Customer Insights into the Marketing Cloud | Custora Blog

http://blog.custora.com/2015/04/custora-series-a-funding-announcement

Skip to primary content. Skip to secondary content. Apr 7, 2015. Press Release] Custora Raises $6.5MM Series A to Integrate Predictive Customer Insights into the Marketing Cloud. New funds will accelerate Custora’s product development and growth; helping marketers improve customer acquisition and retention. For example, Custora monitors in-store and online purchase data along with website and email engagement data and identifies specific customers who seem to be veering off their usual purchase tendencie...

5

E-Commerce Customer Acquisition Snapshot | Custora Blog

http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot

Skip to primary content. Skip to secondary content. Jun 25, 2013. E-Commerce Customer Acquisition Snapshot. Custora is excited to announce the publication of our first ever E-Commerce Customer Acquisition Snapshot. The last few years have spawned massive changes in the world of online marketing. With U.S. e-commerce sales now topping $200 billion annually, digital marketers are getting savvier than ever. Please enter your info below to download the full report. This entry was posted in Uncategorized.

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Custora U: Courses for Marketers | Custora

https://university.custora.com/for-marketers

Intro to Historical CLV. Intro to Predictive CLV. Pulling the (Lifecycle) Trigger - Considerations for Designing a Lifecycle Marketing Program. Advanced Applications of Cohort Analysis. Predictive Analytics and the Airline Industry. What is Predictive Analytics? Use Cases in E-Commerce Retail. Use Cases in Other Contexts. Introduction to Customer-Centric Marketing. The History of Customer-Centric Marketing. What is customer-centric marketing? The Benefits of Customer-Centric Marketing. Custora U Predicti...

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Automate triggered e-mail marketing to win back customers | Custora

https://www.custora.com/tour/retention_save_winback_at_risk_lost_customers

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Keep customers coming back. Automate tailored email messages for every single customer with lifecycle marketing. Convert members into buyers. Turn one purchase into many. Save at-risk / lost customers. Detect which customers are fading away and win them back before it’s too late. Provides the first warning when specific customers fade off their usual purchasing patterns. Refine what’s working,. Pull back on what.

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Get started | Custora

https://www.custora.com/start

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. We'll show you how Custora can help you. Earn more from every customer you acquire. Multi-channel retailer (online and offline). Marketing / Creative agency. Number of retail customers. Executive management (CEO, VP). Crocs achieved 10x ROI by using Custora to optimize promotions. Guess discovered predictive customer personas in their omnichannel customer database.

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Learn who your best customers are & how to find more of them | Custora

https://www.custora.com/tour/optimize_retail_acquisition

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Find loyal, valuable customers. Using CLV analysis, Custora shows you exactly how much to spend on each acquisition channel. Optimize Adwords for CLV. Measure the CLV of Social Channels. Evaluate ad networks and affiliate partners. Quantify the Value of Mobile Customers. And learn the long-term ROI of new acquisition channels immediately. Here’s how retailers are. Using Custora to earn more. Finally, put numbers to the customers.

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Automated Lifecycle Marketing and Customer Segmentation | Custora

https://www.custora.com/customer_results

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Conversion lifts over 70%. 80 Billion in revenue analyzed. Custora is building the future of one-to-one, science-powered marketing. SHADE-GROWN AND CODED BY HAND IN SMALL BATCHES. PROUDLY, IN NEW YORK CITY.

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Trend Analysis for Retail Ecommerce Customer Analytics | Custora

https://www.custora.com/tour/feature_trend_analysis

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Predictive Customer Lifetime Value Analysis. Beyond opens and clicks. A/B Testing and More. What is Trend Analysis? Trend Analysis lets you quickly compare month-over-month and year-over-year metrics. Even better, you can view these metrics both for your entire customer base or for specific segments. Quickly spot and act on new trends in revenue, profit, customer acquisition, CLV, average order size, and more.

custora.com custora.com

Learn who your best customers are & how to find more of them | Custora

https://www.custora.com/tour/acquisition_optimize_adwords_for_customer_lifetime_value_clv

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Find loyal, valuable customers. Learn the lifetime value of different. Customer segments and optimize for the long-run. Optimize Adwords for CLV. Measure the CLV of Social Channels. Evaluate ad networks and affiliate partners. Quantify the Value of Mobile Customers. Look beyond cost per acquisition and optimize for customer lifetime value. Analyze CLV by Medium. For a high-level understanding of. Analyze CLV by Campaign.

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Predictive Customer Lifetime Value (CLV) Analysis for Retail | Custora

https://www.custora.com/tour/acquisition_evaluate_ad_network_affiliate_partner_clv_customer_lifetime_value

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Find loyal, valuable customers. Learn the lifetime value of different. Customer segments and optimize marketing efforts for the long run. Optimize Adwords for CLV. Measure the CLV of Social Channels. Evaluate ad networks and affiliate partners. Quantify the Value of Mobile Customers. Evaluate ad networks and affiliate partners with customer lifetime value. Analyze CLV by Source. To understand the long-term, lifetime.

custora.com custora.com

Automate lifecycle e-mail marketing to win back and retain good customers | Custora

https://www.custora.com/tour/retention_lifelecycle_marketing

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Keep customers coming back. Automate tailored email messages for every single customer with lifecycle marketing. Convert members into buyers. Turn one purchase into many. Save at-risk / lost customers. Here’s how retailers are. Using Custora to earn more. Is earning 70% more. Profit per customer by converting. Members into repeat buyers. Lift in conversion from one-time. Lift in conversion from at-risk / lost.

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Predictive Customer Lifetime Value (CLV) Analysis for Retail | Custora

https://www.custora.com/tour/feature_predictive_customer_lifetime_value_clv_retail

Lifecycle Marketing, Customer Lifetime Value (CLV), Cohort Analysis Custora. Predictive Customer Lifetime Value analysis. Predictive Customer Lifetime Value Analysis. Beyond opens and clicks. A/B Testing and More. What is Customer Lifetime Value? Customer Lifetime Value (CLV) describes the amount of revenue or profit a customer generates over his or her entire lifetime. The difference between Historical and Predictive CLV. Retailers often refer to two forms of lifetime value analysis:. For this reason, i...

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