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Advantage Research Ink: Why Do They Sell Vanilla and Chocolate Ice Cream?
http://advantageresearchink.blogspot.com/2009/03/why-do-they-sell-vanilla-and-chocolate.html
Monday, March 30, 2009. Why Do They Sell Vanilla and Chocolate Ice Cream? Total Unduplicated Reach and Frequency (TURF) analysis is a statistical technique used by researchers to determine the smallest set of product or service characteristics that satisfy the largest audience. Suppose you are asking:. In which media outlets should we advertise our restaurant to reach the greatest number of people and stay within our advertising budget? What would be the incremental value of adding a third flavor? Howeve...
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Advantage Research Ink: Who Ya Gonna Call?
http://advantageresearchink.blogspot.com/2009/05/who-ya-gonna-call.html
Wednesday, May 13, 2009. Who Ya Gonna Call? We are quickly becoming a cell phone society. A recent Centers for Disease Control and Prevention (CDC) survey. What this means to researchers is that traditional telephone sampling methods are becoming less representative of the general population. In fact, Marketing Systems Group, a leader in telephone survey samples recently reported. The CDC report also highlights important demographic differences between the growing breed of cell phone only households and ...
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Advantage Research Ink: March 2009
http://advantageresearchink.blogspot.com/2009_03_01_archive.html
Monday, March 30, 2009. Why Do They Sell Vanilla and Chocolate Ice Cream? Total Unduplicated Reach and Frequency (TURF) analysis is a statistical technique used by researchers to determine the smallest set of product or service characteristics that satisfy the largest audience. Suppose you are asking:. In which media outlets should we advertise our restaurant to reach the greatest number of people and stay within our advertising budget? What would be the incremental value of adding a third flavor? Howeve...
advantageresearchink.blogspot.com
Advantage Research Ink: May 2009
http://advantageresearchink.blogspot.com/2009_05_01_archive.html
Wednesday, May 13, 2009. Who Ya Gonna Call? We are quickly becoming a cell phone society. A recent Centers for Disease Control and Prevention (CDC) survey. What this means to researchers is that traditional telephone sampling methods are becoming less representative of the general population. In fact, Marketing Systems Group, a leader in telephone survey samples recently reported. The CDC report also highlights important demographic differences between the growing breed of cell phone only households and ...
advantageresearchink.blogspot.com
Advantage Research Ink: Will You Engage Me?
http://advantageresearchink.blogspot.com/2009/03/will-you-engage-me.html
Tuesday, March 10, 2009. Will You Engage Me? The emergence of online research has created an illusion that researchers now have an endless pool of survey respondents. But the competition for a share of a person's online time is fierce. There are far more enjoyable things to do online than answer long, monotonous, and poorly worded surveys. According to Simon Chadwick, CEO of online sample provider Peanut Labs. Last week, Survey Sampling International (SSI). Announced its Respondent Preservation Initiative.
advantageresearchink.blogspot.com
Advantage Research Ink: Do You Get A Round?
http://advantageresearchink.blogspot.com/2009/04/do-you-get-round.html
Tuesday, April 14, 2009. Do You Get A Round? Rounding of numbers has been second nature to all of us since early in our school years. Saying that 96.5517241% of our customers are satisfied is cumbersome if not confusing. Instead we say 96.6% are satisfied or even more simply 97%. It’s such a simple calculation that we do it without a second thought. Let’s consider a poll where we ask 200 people how many dogs and cats they own. Suppose the averages are as follows:. Dog – 1.25 per person.
advantageresearchink.blogspot.com
Advantage Research Ink: Ink? With a "k"?
http://advantageresearchink.blogspot.com/2009/03/ink-with-k.html
Monday, March 9, 2009. Posted by Advantage Research, Inc. Subscribe to: Post Comments (Atom). Advantage Research, Inc. W202 N10246 Lannon Road. Germantown, WI 53022. Real Research, Real People, Real Advantage. Why Do They Sell Vanilla and Chocolate Ice Cream? Will You Engage Me?
advantageresearchink.blogspot.com
Advantage Research Ink: April 2009
http://advantageresearchink.blogspot.com/2009_04_01_archive.html
Tuesday, April 14, 2009. Do You Get A Round? Rounding of numbers has been second nature to all of us since early in our school years. Saying that 96.5517241% of our customers are satisfied is cumbersome if not confusing. Instead we say 96.6% are satisfied or even more simply 97%. It’s such a simple calculation that we do it without a second thought. Let’s consider a poll where we ask 200 people how many dogs and cats they own. Suppose the averages are as follows:. Dog – 1.25 per person.